PCGS - The First Spouse $10 Gold coins, issued alongside the Presidential $1 coin series from 2007 through 2016, are well respected as worthy collectibles. And with their half-ounce of .9999-fine gold, they are wonderful additions to bullion portfolios. However, the relatively high price point at which these coins were issued during their release by the U.S. Mint years ago made them financially unapproachable for many, and thus their mintages remained quite low throughout most of the series.
The Eleanor Roosevelt $10 First Spouse Gold Coin is a rarity in business strike, which saw a mintage of only 1,886 pieces. It's emerging as a key coin for the series, but will other low-mintage First Spouse $10 gold coins follow suit?A simple gander at the mintage figures for many of these proof and business-strike issues reveals just how scarce some of these coins are. This was certainly the case with examples sold during periods of higher gold prices, as well as issues featuring first ladies who may be lesser known among the masses in this day and age.
Proofs tended to perform better in sales, at least as compared to the business strikes, and all stayed above 2,000 pieces struck. Meanwhile, business strikes saw substantially lower mintages, with several south of 2,000 made. These include:

2013-W Helen Taft $10, 1,993 minted

2013-W Ellen Wilson $10, 1,980 minted

2013-W Edith Wilson $10, 1,974 minted

2014-W Florence Harding $10, 1,944 minted

2014-W Grace Coolidge $10, 1,949 minted

2014-W Lou Hoover $10, 1,936 minted

2014-W Eleanor Roosevelt $10, 1,886 minted

2015-W Elizabeth Truman $10, 1,946 minted

2015-W Claudia Taylor "Lady Bird" Johnson $10, 1,927 minted

2016-W Pat Nixon $10, 1,839 minted

2016-W Betty Ford $10, 1,824 minted
Relatively few typical Americans today may carry much working knowledge about First Ladies Helen Taft, Ellen Wilson, Edith Wilson, Florence Harding, Grace Coolidge, or Lou Hoover. All were remarkable figures who were common public faces in their day. However, today's collectors may not make the same connections with them as they might with more recent first spouses.
This was certainly the case with the Jacqueline Kennedy $10 gold coin, which saw a mintage of 11,222 proofs and 6,771 business strikes. First Lady Nancy Reagan's coin also performed better than many other First Spouse gold coins, selling 3,548 proofs and 2,009 business strikes.
On the surface, it's a little harder to understand the paltry sales for the piece featuring Eleanor Roosevelt, who remains widely recognized by many today despite the fact her last year as a resident of the White House was 1945; she was, after all, an ardent social justice figure and close friends with many celebrities of her day, including famous pilot Amelia Earhart. Interestingly, demand for her coin has seemingly increased since its release in 2014, fetching some of the highest prices of any First Spouse coin. Its popularity in the secondary market is helping it emerge as a key date, especially considering its growing demand versus the fixed low mintage — a published figure that may be higher than the actual number of survivors given how many of these coins have likely hit the smelter.
Other pieces listed above with mintages of fewer than 2,000 remain available for prices close to spot. How long will the rarest First Spouse $10 business strikes remain affordable, given their low mintages? If demand continues growing and more and more
PCGS Set Registry collectors pursue them — as they are — prices may perform well down the line. But only time will tell.
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