I have a few of these
The packaging was ripped on a couple others, so I did have to free those.. now I keep the remaining ones in one of those pages that you can archive entire pages in, rather than the 2x2 pages. Good marketing ploy - "hey, if we give away free money, more people will buy our cereal! Doesn't matter what country!"
However.. I bet at least a few little ones got bit by the coin bug by seeing these, which is very cool.