Hello, these are packaged and presented as gifts/keepsakes. They're packaged for display in retail outlets and will be sold primarily as Olympic mementos. The pricing is designed to place the coin at a competitive level as a gift option when pitched against other (much less lovely!) products like mugs, t-shirts, etc...
We do offer a lot of face value, aka '£5 for £5' options, like our Olympic countdown series: www.royalmint.com/store/Brit...romcode=W12TW
Face value products are presented in basic packaging etc and are aimed at those who want the coin for the coin's sake rather than for the 'story' or the sentiment that it offers as a keepsake.














