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RCM Changed Their Logo

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Pillar of the Community
Canada
3167 Posts
 Posted 06/04/2013  8:41 pm  Show Profile   Bookmark this reply Add noahs-numismatics to your friends list

Quote:
Maple Leaf looks like pennies being melted? A farewell to the Penny logo?



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United States
1002 Posts
 Posted 06/04/2013  9:53 pm  Show Profile   Bookmark this reply Add canuck1us to your friends list
Per RCM Facebook Page:

Have you noticed our new look?

The Mint brand has evolved over the course of its 105-year history and today, is synonymous with trust, pride and innovation. In our new logo, trust and pride are reflected in the iconic Canadian maple leaf, which has been preserved in a rich gold tone. The modernization of the maple leaf â€" made up of coins of various sizes, and circular shape of our name, is inspired by our core business. Together, these two elements represent innovation, a key component of the Mint's story of success.

The Mint's commitment to modernization in the competitive international market is one of the key ways that we are able to maintain our leadership position on a global scale.
Valued Member
Canada
315 Posts
 Posted 06/04/2013  10:15 pm  Show Profile   Bookmark this reply Add unclekim to your friends list

Quote:
kindergarten design

pretty sure budget allocated for this project was not kindergarden-ish
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Canada
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 Posted 06/04/2013  10:33 pm  Show Profile   Bookmark this reply Add allspice to your friends list
Did the budget include training in fingerpainting 101?
Pillar of the Community
Canada
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 Posted 06/05/2013  09:17 am  Show Profile   Bookmark this reply Add noahs-numismatics to your friends list
Valued Member
Canada
186 Posts
 Posted 06/05/2013  1:26 pm  Show Profile   Bookmark this reply Add timotay01 to your friends list
So if the new logo is supposed to be trust (coins) and pride (leaf)- neither of which is obvious- why, why?
So if coins- then shouldn't they reflect our most common ones with the corresponding colours instead of all gold?
If a leaf- then shouldn't it include the stem (like our flag) and not be so sparse (as Hobbes indicated)?
I definitely liked the old one better- simpler and understood.
Pillar of the Community
Canada
862 Posts
 Posted 06/05/2013  2:44 pm  Show Profile   Bookmark this reply Add SilverBug to your friends list
reminds me of melting beads in kindergarten
Valued Member
Canada
430 Posts
 Posted 06/06/2013  01:09 am  Show Profile   Bookmark this reply Add Coinsplus to your friends list
The new logo resembles more of a Canadian postage stamp, with a cancellation stamp on it. If it were the Canada Post new logo, then it fits well. Howevever, for the Mint, it is cheesy and looks so un-classy.

Wait till you see these new logos adorn the Mint boxes and sets, and boy..... It gives it a childish look.
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Canada
867 Posts
 Posted 06/06/2013  10:38 am  Show Profile   Bookmark this reply Add NuMoosematist to your friends list

Quote:
Wait till you see these new logos adorn the Mint boxes and sets...


Uh oh! Thanks Coinplus, I didn't think of that.

I can hardly wait...I wonder how much it cost the mint for this fantastic new logo. I'm sure it did not come cheap!
Edited by NuMoosematist
06/06/2013 10:39 am
Valued Member
Canada
293 Posts
 Posted 06/06/2013  11:51 pm  Show Profile   Bookmark this reply Add GaryN to your friends list
I wasn't too keen on the old one, but the new one makes me like the old one now !
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United States
613 Posts
 Posted 10/22/2013  09:24 am  Show Profile   Bookmark this reply Add billymac11 to your friends list
It looks like an inkjet printer sneezed on a Rohrschatz test.
Pillar of the Community
Canada
693 Posts
 Posted 10/22/2013  4:06 pm  Show Profile   Bookmark this reply Add Scissel to your friends list
The image and text bear no relationship to each other: they are different shapes & sizes, different colors, one is text and the other is an image. They are just plonked side by side. This would have worked better:


RCM-Changed-Their-Logo
Pillar of the Community
Canada
3167 Posts
 Posted 02/08/2014  10:46 am  Show Profile   Bookmark this reply Add noahs-numismatics to your friends list
Just another thing to add.... they spent all of that time putting the old logo on their coins since 2003, and poof! Its all gone. Not that anybody really cared about it, but since there was no way to put the new logo on coins, the 2014 lucky loonie is logo-less
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1700 Posts
 Posted 02/08/2014  3:35 pm  Show Profile   Bookmark this reply Add Petersun to your friends list
Doesn't look too bad, though.
Pillar of the Community
Canada
6768 Posts
 Posted 02/12/2014  4:18 pm  Show Profile   Bookmark this reply Add Silveroid to your friends list

Quote:
the 2014 lucky loonie is logo-less


Do you mean that this Loonie doesn't have a logo at all?
But, looking on the 2012 "new design" Loonie - it also doesn't have the logo, instead of , the year (2012) appears there, so it isn't a new...

From other hand, just saw the 2014 nickel (5 cent) coin, and it does have the old logo (not "bubbles" ) - that strange.
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