US Gold Prices: 1980-1984
Though there was a positive bump in 1983, the general trend in average gold prices over the course of the American Arts Gold Medallions program was down. Gold had an average price-per-ounce of $615 in 1980, but the average price fell to $361 for 1984.
US Average Annual Gold Prices: 1980-84

Many investors avoid precious metal purchases when prices are trending down over extended periods and invest their money elsewhere (though such trends could represent a great time to buy and take advantage of dollar cost averaging!). It does not appear, however, that declining spot prices are enough to explain the poor overall sales of the series' medallions. I "put my money" on the popularity/name recognition of the subject artist and the medal vs. coin factors as bigger drivers. (Just my opinion, your mileage may vary.)
Though there was a positive bump in 1983, the general trend in average gold prices over the course of the American Arts Gold Medallions program was down. Gold had an average price-per-ounce of $615 in 1980, but the average price fell to $361 for 1984.
Year Annual Average Price 1980 $615 1981 $460 1982 $376 1983 $424 1983 $361
US Average Annual Gold Prices: 1980-84

Many investors avoid precious metal purchases when prices are trending down over extended periods and invest their money elsewhere (though such trends could represent a great time to buy and take advantage of dollar cost averaging!). It does not appear, however, that declining spot prices are enough to explain the poor overall sales of the series' medallions. I "put my money" on the popularity/name recognition of the subject artist and the medal vs. coin factors as bigger drivers. (Just my opinion, your mileage may vary.)
Collecting history one coin or medal at a time! (c) commems. All rights reserved.




























