yechi, there are times when retaliatory feedback can be left on both buyers and sellers. There's a big difference in how that feedback affects the person though.
If a buyer receives a negative it basically does nothing other than tarnish his record. He can continue to make purchases, and as long as he pays for those purchases in a timely manner, the seller will most likely never even look at his feedback record. For all I know, I could have sold to somebody with 1,000 negative feedbacks...I wouldn't bother to check it as long as he paid me.
On the other hand, the seller will lose business if he receives too many negative feedbacks and
ebay's new rules are making it VERY easy for buyers to leave that feedback. Here are some real-life examples I've had in just the past month where a buyer probably would have left me a negative feedback except for the fact that he/she was scared I'd reciprocate:
(1) This one happened TWICE this month...I shipped a package within 24 hours of receiving payment. USPS tracking proves that I shipped in a timely manner. USPS took 12 days to deliver one of the items and 6 days to deliver the other (which was sent Priority). The customers blamed me for slow service.
(2) VERY common situation here...customers purchase multiple items via Buy-It-Now, then argue that I should discount the combined s/h more than what I state in my listings. My listings are VERY clear. The customers pay, but then they either leave no feedback (which is fine) or they leave positive, but give me a 1 on the 1-5 scale for s/h. Under
ebay's new feedback system, I bet most of these people start leaving negs.
(3) Buyer receives item and doesn't like it, found it cheaper elsewhere, or has some other unacceptable reason to want a return (even though my listings clearly state no returns unless I make an error). I guarantee you these buyers will start leaving negative feedback even though I did nothing wrong as a seller, other than decline a request to accept a return.
(4) Major situation I'm involved in right now...A customer made me a "Best Offer" on an item I had listed for $40 plus $15 s/h. Her offer was $20. I declined the offer. She re-submitted another Best Offer for $35. I was happy with the offer, so I accepted it with the one-click acceptance on the main screen. I didn't bother to click on offer details, because
ebay gave me the one-click option and I was happy with $35. Next thing I know, the customer sends a Paypal payment for $35 total...she backed the $15 s/h out of her total. Apparently she buried an "offer price includes s/h" in her "terms" and I never saw it because I did a one-click acceptance. Her actions are contrary to
ebay policy and I even have an
ebay online help transcript backing me up on this. However, it didn't stop her from putting through a Paypal dispute on me the day after she purchased. Paypal only cares about delivery notification, so they gave her a 100% refund. She REFUSES to do a "Mutual Agreement To Not Complete Transaction," because she claims
ebay is entitled to their fees since I backed out of our "agreement."
ebay still hasn't refunded my fees even though I complained about her. And now she might leave a negative feedback on me. What will possibly stop her from doing this? The fact that she knows I will reciprocate. Under
ebay's new policy, nothing will stop her from tarnishing my reputation, simply because she couldn't play by the rules.
As you can see, it's a LOT easier for a seller to rack of negs than it is for a buyer. The negs hurt the sellers more too...they lose business.