New "Sticker" Service: Eye Appeal Seal. Opinions?

Just another gimmick. There was also "eagle eye" before CAC blah blah. I had trouble accepting grading services ; I really don't like these third party "verifications". Who is going to approve them ? I've collected since 1962 when you learned about grading, metallurgy, tampering, counterfeits, series differences, etc. ALL BY YOURSELF or, if you were fortunate, a mentor or two. Now, of course, most people need their hands held for just about everything ; this being a prime example of "too lazy to learn".