I had not heard about this program until last night from a podcast. Mention was made of announcing it at the ANA World's Fair of Money. The gist is that slabbed or raw coins over $500 will be sent through PCGS for examination as part of the purchase process. It was not immediately clear to me if sellers are forced to offer a money back return policy as part of the program, or if ebay covers the cost of fakes.
It does seem like a good move. I wonder what percent of their sales of $500+ coins will be canceled because they are determined to be fake? If they are also verifying the accuracy of the listing, it seems that may protect against INAD returns.
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