Mostly I did it so they take a look at it. There is a option to report that the seller doesn't really have a item. I would assume after this happening over ten times a month with a new seller that they would start to look at it. It has the classic look of a scam, same generic pictures, highly desirable item for half price to sell fast. New seller selling high cost items without any reviews. I wish eBays reporting process would let you writing in stuff yourself. I get afraid that it's just a automated thing where no real people look at it. Just after so many reports it kills the listing.