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Personally Feel That RCM Has Sunk The NCLT Hobby

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CCF Master Historian of USA Commemoratives
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commems's Avatar
United States
12264 Posts
 Posted 02/25/2018  10:17 pm  Show Profile   Bookmark this reply Add commems to your friends list Get a Link to this Reply

Quote:
When will we find out how the RCM's revenues for 2017 were?

The RCM announced its annual figures for 2016 in May of 2017. A bit later than one would expect, but it wouldn't be a surprise to see similar timing this year for 2017 results.


Collecting history one coin or medal at a time! (c) commems. All rights reserved.
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Canada
634 Posts
 Posted 02/25/2018  11:24 pm  Show Profile   Bookmark this reply Add Electrum to your friends list Get a Link to this Reply
I expect to see higher revenue / profit numbers for 2017 for obvious reasons - but 2018 will be deep in the red - across the board...resulting in staff cutbacks and cost cutting measures implemented - at the RCM.
Edited by Electrum
02/25/2018 11:25 pm
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canadian_coins's Avatar
United States
2408 Posts
 Posted 02/26/2018  2:33 pm  Show Profile   Bookmark this reply Add canadian_coins to your friends list Get a Link to this Reply
Let's not forget that in 2016 76% of their revenue was from international bullion sale. They also have revenues from Canadian and foreign circulation coins. Somewhere in there they have NCLTs...

But yeah, we could anticipate some cutbacks if sales continue to deteriorate. I personally haven't bought anything in several months now.

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commems's Avatar
United States
12264 Posts
 Posted 02/26/2018  3:20 pm  Show Profile   Bookmark this reply Add commems to your friends list Get a Link to this Reply

Quote:
I expect to see higher revenue / profit numbers for 2017 for obvious reasons

This is not a given. Overall RCM revenue was down by 26% through the third quarter of 2017 (vs. 2016), with the bulk of the drop coming from a $478 million dip in revenue in the Bullion department (vs. 2016). The Numismatics department was up, but by only about $25 million.

Sales would have had to have been incredible in Q4 across the board in order for the RCM to show an overall revenue increase in 2017 vs. 2016.





Collecting history one coin or medal at a time! (c) commems. All rights reserved.
Rest in Peace
United States
233 Posts
 Posted 02/26/2018  10:05 pm  Show Profile   Bookmark this reply Add ikeyPikey to your friends list Get a Link to this Reply
Q/ So what could RCM do to 're-boot' their NCLT product line(s)?

For the collectors who've quit, one of the problems with resuming collecting RCM NCLT would be how to account for the missing years.

A really clean break with the past, however, might allow some of those quitters to resume collecting NextGen RCM NCLT.

Q/ Could the RCM change metals? It would be kinda hard to get away from the classic bronze/silver/gold troika, but would a new metal (or two) help?

Q/ Could the RCM change sizes, or other physical formats or features? By now, they've done so many intentional oddities (colored coins!) that I'm fresh out of ideas, but maybe the new 'serious' product line could all be ... square? nonagonal? 9mm holes in the center?

Q/ Could the RCM change topics - find something new or at least previously under-exploited - and let the new, grown-up collector products enjoy a fresh topical start?

It is hard to recover from gimmicky, but how should they try?

Cheers,

/s/ ikeyPikey (who has previously noted that the goofy little-kid cartoon-character birthday-present market is probably larger, and will probably always be larger, than the serious collector market) (sigh)
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Wandering Eskimo's Avatar
Canada
135 Posts
 Posted 02/26/2018  10:07 pm  Show Profile   Bookmark this reply Add Wandering Eskimo to your friends list Get a Link to this Reply
The big day is here... March coins have been released to the higher Masters Club tiers.

How many e-mails did everyone get from the RCM today? Things must be extremely slow at the mint... it's 9pm central time and I have received 7 (yes, seven) e-mails from the Mint and/or my Sales Representative today.

Here are the subjects (in order of reception):
1) Keep an eye out for this Exclusive Master Club coin...
2) Masters Club Newsletter - February 2018
3) Your Advance Notice is coming!
4) Special launch! EXCLUSIVE Masters Club - 2 oz 2018 50-CENT FINE SILVER COIN
5) Advance Notice: Our latest coins are here
6) Advance Notice: Our newest and highest purity gold coin - The Bighorn Sheep
7) Advance Notice: Legacy of the Dime - RCM

I'm starting to find RCM releases to be extremely annoying. We've gone from one pre-advance e-mail (24-hours before) and the "official" announcement (day of) to a total of 9 e-mails (two received prior to today) for a single release.

My work inbox overflows daily, with literally hundreds of e-mails. The last thing I want to do is handle the same amount of messages in my personal inbox... seems like work to me!

Has anyone else received this volume of spam from the mint today?
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Redzapsid's Avatar
Canada
1571 Posts
 Posted 02/26/2018  11:06 pm  Show Profile   Bookmark this reply Add Redzapsid to your friends list Get a Link to this Reply
Ikeypikey,
What new metal are you referring to? Silver, gold, and platinum are already used. If they starting making coins from other metals, they would not only lose value, but also become virtually worthless (aside from face value).
As to changing the shape and physical characteristics, they have countless times (from rectangle, square, egg shaped, sculptures, maple leaf, football shaped, starship enterprise, ball on maze, Stanley cup, etc) or size (from tiny 1/25 oz, 5 oz, 1/2 kilo, kilo, 10 kilo, 100 kg etc.), hole in centre, colour, glow in the dark, puzzle pieces, etc.
A new gimmicky solution is still a gimmicky solution.

Blastofffireworks,
As of the new program starting in July, I am no longer a MC member and have received zero emails. I used to get a few now and then but rarely anymore

Edited by Redzapsid
02/26/2018 11:14 pm
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rjlavoie's Avatar
Canada
354 Posts
 Posted 08/14/2018  6:21 pm  Show Profile   Bookmark this reply Add rjlavoie to your friends list Get a Link to this Reply
The latest CoinTalk Survey from the RCM seems to be a chance for us to express our concerns with them. Hopefully they pay attention.
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Wandering Eskimo's Avatar
Canada
135 Posts
 Posted 08/14/2018  8:47 pm  Show Profile   Bookmark this reply Add Wandering Eskimo to your friends list Get a Link to this Reply

Quote:
The latest CoinTalk Survey from the RCM seems to be a chance for us to express our concerns with them. Hopefully they pay attention.


Completely agree here! The past couple of "Coin Talk" surveys have provided the opportunity to share thoughts on my end.

I sincerely hope that the comments are studied, and not simply filed in a drawer. The RCM does some great things. Unfortunately, there is ample room for improvement in other areas.

Hopefully "future" profitability is considered in go-forward decisions, and that "future" profitability trumps short-term sales. Unfortunately, in today's markets, short-term results seem to drive markets and many businesses.

Fingers crossed!

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Redzapsid's Avatar
Canada
1571 Posts
 Posted 08/14/2018  8:55 pm  Show Profile   Bookmark this reply Add Redzapsid to your friends list Get a Link to this Reply
Perhaps a little to late? I think the RCM should have concentrated on the long term collectors (that have been buying from them as masters club members for years) instead of just trying to sell as many coins with as many designs as they could. The NCLT market has certainly taken a huge hit over the last decade as a result of the overwhelming number of products they have released. It would take more than a few surveys to bring back many of the loyal customers that have lost interest in the hobby. But I suppose, they've got to start somewhere if they're going turn things around.
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canadian_coins's Avatar
United States
2408 Posts
 Posted 08/14/2018  9:42 pm  Show Profile   Bookmark this reply Add canadian_coins to your friends list Get a Link to this Reply
I've not seen this survey yet. I logged into my account thinking it would pop up...

Anyway I noticed that my defective coin return was refunded so now I'm back at approx. $1000 away from achieving silver status.

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Canada
6768 Posts
 Posted 08/17/2018  4:03 pm  Show Profile   Bookmark this reply Add Silveroid to your friends list Get a Link to this Reply
On the other resource, was amazing example with special Canada "1967 1967" banknotes, that have issued as limited edition commemorative and legal tender, and people hoarded them all. As a result, the regular banknotes became much valuable (between collectors), cause not many survived in great condition.

Another mini-story posted, where collector kept old 100 banknote from 1954. Kept just as all of us keeping some coin(s) / banknotes. So now, if bank will accept it - the collector will have CAD 100, which is cool. But if, instead of keeping this note, the collector would buy that time 2oz of gold, nowdays it will be near CAD 3000
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5324 Posts
 Posted 08/17/2018  5:25 pm  Show Profile   Bookmark this reply Add john100 to your friends list Get a Link to this Reply
But if the collector understood the hobby and had those 100 bills in unc condition the value would be close or more to the gold value. NCLT are far from an investment except for almost instant tax lost, but some where around 1982 or so Apple stock was around 10 or 12 bucks, even bought 2 weeks ago you are happy, now that's investment and we should treat our coins as just a hobby
Edited by john100
08/17/2018 5:28 pm
Pillar of the Community
Canada
6768 Posts
 Posted 08/17/2018  7:26 pm  Show Profile   Bookmark this reply Add Silveroid to your friends list Get a Link to this Reply
You absolutelly right, John

Those 2 examples just to show, that sometimes collectible item, valued less than ordinary one.

That "1967 1967" just a parallel with current day, where RCM overfilling the marked with collectible items.

And keeping the old 100 bill for decades reminds me that I keep (without any special reason, cause like design) the $10 bill with the train and $5 bill with the Hockey players and $2 bill with the bird.
Pillar of the Community
Canada
798 Posts
 Posted 08/18/2018  10:11 am  Show Profile   Bookmark this reply Add JGG to your friends list Get a Link to this Reply
Let me say something a little controversial: Most of GenX and younger are not interested in collecting for the sake of collecting. They will not adopt the hobby unless there is a potential return on investment. Most younger collectors that buy coins from me are only interested in gold/silver items that are selling close to spot price or error coins. Generally, many of these young "collectors" are hedging their bets against a perceived inflationary/deflationary currency collapse.

Not my opinion, just my observation.

The exception to this, of course, are the very rare items (goalie masks, tulips, wedding dollar, etc), but even those are selling at huge discounts. Pre-1850 European silver coins and Axis exonumia still command ever-strengthening prices (OFF TOPIC)
Edited by JGG
08/18/2018 10:16 am
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