ebay is a quirky place. I have sold quite a bit on
ebay but have never sold a coin (unless you count a jewelry piece made from a '43 Walker). I have never started an auction at $0.99 and I don't regret it.
My main tactic is patience. If you know what your item has sold for and what is currently listed (your competition) then list yours at a little less.
Don't be afraid to relist. It is a big exposure but maybe not for your specific item and it takes time for the right buyer to find it.
Things that don't appeal to buyers:
-An auction listing with a BIN option. That has never worked for me.
-Reserve - just start the auction at the very lowest you'll take. It's more honest.
-Best Offer - it's worked out sometimes, but generally people will utterly lowball you and I've had several that I accepted and they never paid. Go figure...
-Bad ending time and day - I'm still trying to work this out and I'm not sure there is a formula but recently (as has been mentioned) Sunday evening ending time looks pretty good. A Monday evening ending time has worked, but most bids actually came on Sunday.
-Not accepting returns - I personally look for this but I don't sell coins so it would be less relevant (i.e. doesn't fit or whatever).
-Actual shipping costs - this is something I've had to put aside. I don't have a high enough volume to ignore whether the buyer is in the next state over vs. Hawaii. I try to get as close as possible but I lose a little on shipping more often than I gain. Only for guaranteed low-cost shipping and high-priced items do I offer free shipping.
That's all I can think of right now. I hope maybe some part of this is helpful.
