As "Steve.." points out, try to get special serial numbers in high grade (UNC) would be your "best bet" for finding something "collectible." But it will be quite challenging to try & attain collectible banknotes from circulation. Usually, one has to turn to online sales at some point (& if I do I may buy multiples to keep costs down).
Another rule of thumb I would go by is to keep your ear close to the ground in order to discover what might be a short run or popular. Keep abreast of what blocks (prefixes & suffixes) are less common than others. Educate yourself. I'm just learning about US currency myself so I have regularly checked out this & other forums to learn what is sought after (popular) in comparison to other series/denominations.
Buy less & put the money towards UNC even as you go for older series (go for quality over quantity). If you buy
TPG than make sure you get EPQ or PPQ. Consecutive serial numbers is usually a gimmick (for most modern stuff).
While I'm learning there's still a few "no-no's" I abide:
a) I won't listen to or follow what the "experts" from SM (youtube, Reddit, FB Groups) recommend (most of these guys are "armchair" collectors)- stick to forums where guys will disagree with you (SM can be great to learn about a nation's designs/central banks- general info, but that's about it)
b) I won't buy circulated banknotes from SM or sellers I don't know (who don't have high feedback ratings) or a decent reputation
c) won't buy uncut sheets, specimens or banknotes in presentation folders (buy the note /not the folder)