Medal - Coca Cola - Possible South Armerican Origins

The towers are oil drilling derricks, and what seems to be depicted is an oil field (petroleum) under development.

"Marca Registrada" is commonly placed on US produced items to indicate that the design has trademark protection, which would indicate likely US manufacture. Your item has a very "Texas" look to it. I did some searching using various combinations of "oil rig" or "oil derrick", with fob, medal, buckle, and sometimes threw in rectangular, but got no joy. Some very early Coke medallions have been reproduced by LA Stamp - I know this because I had an sold a few - but they are always marked "LA Stamp". None of this precludes possibilities of a reproduction or an item intended for South American use. I am far from an expert on Coca Cola merchandise, which is a highly developed collecting field about which many books have been written. The only thing I can tell you for certain is that those are definitely oil drilling rigs, of a sort which were very common up through the 1960s in Texas, Oklahoma, Louisiana, all over the "oil patch". Also in Mexico (which nationalized its oil industry in 1938 and threw out the US oil companies) and Venezuela.

I did not mean to give you that impression. "Marca Registrada" is often seen on items produced in the US and intended for sale and use entirely within the US. Some lawyer probably thought some semi-Latin phrase would sound more intimidating to would-be counterfeiters. I have sold Coca Cola tokens, apparently made in the US but intended for use in Mexico and other South American countries, which read on the obverse "Ficha Para Coca Cola" and below that "marca reg". The reverse usually reads something like "unicamente para vendedoras automaticas" - for use only in Coke machines. These are usually bronze. There are several dozen examples of this machine token for sale right now on ebay. Coca Cola is very protective of its trademark, and does all it can to protect it in all the many countries where they do business. The only likely reliable inference to be drawn from the presence of "marca registrada" on your item is that it was designed and probably made in the US. It may have been intended as a marketing hook for the thirsty Mexicans developing a Mexican oil field, who generously purchased and consumed large numbers of bottles of Coke, but I cannot say. An equally plausible inference is that it was intended as a marketing hook for thirsty Texans developing a US oil field. I have never seen a Coca Cola item featuring a depiction of an oil rig other than yours. You might do better requesting information on a forum devoted to Coke collecting, where people might possess books and price guides containing information on more obscure Coca Cola items.

Something you may want to look into is in many parts of the world Coca Cola has delt with many situations concerning water.

These could be water drilling derricks and not oil.

In India in 2007 or 2008 there was a big thing with coke and water use. They are a large supplier of bottled water in many places. It is possible that this could be about water.

Just something to look into