PCGS Guidance - Sacagawea Cheerios DollarsAs part of an effort in 1999 to promote the new
Sacagawea dollars, General Mills scattered 5,500 specially-packaged 2000-dated
Sacagawea dollars among 10 million boxes of Cheerios cereal. Five years later, it was discovered that the so-called "Cheerios" Dollars were actually from a different reverse die type.
Some experts consider these pattern coins; others have called them "Reverse of 1999". PCGS has labeled them "Cheerios FS-401", referring to the source and the reference number from the Fivaz-Stanton "Cherrypicker" guide.
Because of the perceived rarity of the Reverse of 1999 and the assumption that all "Cheerios" Dollars bore the Reverse of 1999, the demand for these coins has increased and the coins themselves have become quite valuable.
However, PCGS experts recently opened a sealed "Cheerios" package only to find out that the Dollar contained in the package was of a normal, Reverse of 2000 die type.
The package appeared to be authentic and showed no evidence of tampering. A similar experience has been reported by another grading service. Thus, one may no longer assume that the Dollars in the Cheerios packages are of the rare, Reverse of 1999.
Because the "Cheerios" Dollars are packaged obverse up, the reverse cannot be seen. An obverse die marker has been identified on some "Cheerios" Dollars and may assist in identifying Reverse of 1999 Dollars in sealed packages. The die marker consists of die polish extending into the field from Sacagawea's wrap immediately below and to the left of the mintmark. Whether this die marker is diagnostic of the Reverse of 1999
Sacagawea dollars remains to be seen.
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