Got an e-mail from the CEO of PCGS last night that bragged about not raising fees on any service level for 2020. Attached to that email was PCGS' new 2020 Schedule of Collector Services and Fees. I downloaded the new 2020 schedule and reviewed it. Here are my conclusions post-review:
The good news is that he is telling you the truth about not raising fees on any service level.
The bad news is that he is being too cute by half in that he indeed DID raise prices without raising prices per se.
How?
1. PCGS lowered the maximum coin value for their Regular level of service from $3,000 in 2019 by 16.7% to $2,500 in 2020.
2. PCGS lowered the maximum coin value for their Express level of service from $20,000 in 2019 by a whopping 50% to a substantially lower $10,000 maximum for 2020.
So Mr. PCGS CEO, no price increases for 2020? Funny how you didn't brag in the same letter how you DID reduce the maximum coin value for your two most used categories, which will substantially raise 2020 income for PCGS, and which will also (coincidentally and by accident, of course!) raise PCGS' shareholder value and thus the PCGS CEO's bonus for fiscal year 2020.
As my title of this topic says, TOO CUTE BY HALF!