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Actually I think its a smart move by the Mint. In this scenario they sent to only 4000 locations,
whereas shipping X number of PL 5 packs to X number of customers with free shipping was probably cutting into profits.
Not to mention wages for filling orders...
That assumes that CP is distributing these coins without compensation - possible but unlikely. The mint only gains here if the cost to ship to customers plus packaging/labour etc is less than the cost to ship to CP PLUS the discount given to CP for the coins (or any other fee they are paid). Overall, this
might be more profitable but without the details it's impossible to say.
CP received the coins from the mint - not as a currency shipment from a bank - and they are not using them as cash for customer transactions. The PO I went to were not promoting the exchange in anyway, and I actually had to explain the exchange before the manager finally realized what I was asking for and went in the back room to get a roll - no one else had asked about them before me. Since many of the POs seem to be selling rolls rather than limiting to 5, it's possible that even fewer people will get these coins because only those who actively collect coins will go looking for them (and can get more than 15 as they would with previous exchanges through the
mint.ca).
Either way, I doubt this becomes much of a collector item. Poor quality strikes and oh-hum theme.
But this all brings up an interesting idea.
If this is a cheaper distribution method, then why would the
RCM continue to sell anything directly to the public? Why not shut down the
mint.ca ordering and force us all to buy through Canada Post? (
to the RCM lurker: if you are reading this, please don't think that dog will hunt)