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Moderator
 United States
189763 Posts |
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I have heard of the facebook, twitter, and linkedin... They definitely have the traffic, but is it the right audience? Probably not. Their ads are targeted based on the members' profiles, their discussion with friends, and other activity on the site (including searches). I have never seen anyone on those social networking sites openly declare or discuss coin collecting; of course, I have never searched for such activity their either. |
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Valued Member
 United States
438 Posts |
Thanks for the input! I figured that my time and $$ were best used on a website populated by collectors, or at least those with some interest in coins. That is why I kind of focused on Coin World and Numismatic News. As jbuck mentioned, it would potentially be difficult to connect with collectors on the social networks. I had sort ot considered trying twitter, simply offering an occasional special deal. I could tweet: 1919-S Lincoln Cent ICG MS-63 RB Greysheet = $130 Sale = $120 or something like that for example. I don't know how well that would work, but I suppose it would not cost much of anything other than a bit of time. Of course then the problem is finding people who would be interested in receiving such tweets. ACE Mike |
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Moderator
United States
189763 Posts |
With Twitter, you would just post on your website to "Follow us on Twitter!"
Then tweet those specials to them; like an e-mail blast, but quicker and more direct. This would probably apply to Facebook as well (Like us on Facebook!) but I doubt you will attract as many followers there.
Basically, it would only benefit those that already know who you are (that have visited your site already).
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Pillar of the Community
United States
2669 Posts |
You could write articles in a blog on your site. This takes a time investment, as they really should be done on an ongoing basis, but your articles could be picked up by other sites and linked back to that way. It takes time to build incoming links, but it's worth it if you keep it up. You can also post links to the articles to Digg and other sharing sites to give them more exposure. Blogs can be subscribed to with an RSS reader, and you could always put your latest deal in your post then tweet "check out xx article for this week's special". Both the blog subscribers and those following on twitter would get the news. Google ads can be targeted locally and/or only for certain keywords. You're able to set a maximum daily/monthly cost for the ads and run a few test campaigns to see if that would work for you. You could ask sites that have local or national dealer lists to add you. Other sites might be willing to link to you if you link to them. Also.. if you allow your site images to be used under a Creative Commons Attribution license (allows others to use your images *if* proper attribution on where it came from is made), you could get incoming links from sites using your images. This runs the risk of bandwidth hogs, though, as some people don't know they should upload the image to their own server instead of linking directly to the one on yours. Giving directions on how and why to copy to their own site would help alleviate that. Just a few ideas  |
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Valued Member
United States
438 Posts |
Wow, lots of good stuff! I actually already have about 50 articles on my website that I have written, as well as the contents of the last 15 years of our local coin club's newsletter (over 1000 pages total) located there. As for images, I have over 40,000 coin images on the site now, with a notation that others are free to use them with a link back. Bandwidth is not much of an issue as my website host gives a fairly generous monthly allocation. I do use google adwords, which runs about $150 per month, and I think is worth that amount. Unfortunately most of the people who do a google search are simply trying to figure out if they are going to retire in Florida or Hawaii when they sell the 1921 Morgan dollar that they inherited from their grandfather. However, google provides a lot of exposure, so again I feel it is worth the roughly $150 I spend there each month. I have the account geographically limited to the USA only as I do not ship internationally. One are that xshift mentions that I really need to work on is getting listed on more dealer lists. That usually works well for me as my company name begins with an A, which usually places me near the top. Thanks again for all of the ideas about how to proceed. ACE Mike |
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Pillar of the Community
United States
958 Posts |
Start a ebay store, List a few coins with 30 day buy it now to get some cheap advertising and also some 10 day auctions. Each page should be a advertisement for your ebay store and website . Throw on some common silver auctions , lots of people buying silver so when they click your auction they can see your store and website with you other listings. Have auctions for old,new,errors,rare, what every stuff you have to get a wide array of customers. This will be some cheap eazy advertising |
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Valued Member
United States
438 Posts |
Coppertop, I thought about ebay, of course, but was always turned off by the high fees and expenses. The way to go, as you mention, is to basically list one item in each of several categories, just to try to get noticed. I would imagine that I would probably have to list at least $50 to $100 or so items to even be noticed. Another listing for a 1907 Indian cent in VG is never going to show up on anybody's search. Thanks, ACE Mike |
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Pillar of the Community
United States
4000 Posts |
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I figured that my time and $$ were best used on a website populated by collectors, or at least those with some interest in coins. Like here? Why don't you put a link to your website in your signature line like macmercury has done.  I'd like to visit your store. |
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Valued Member
United States
438 Posts |
Working on that... I still need a few more posts.
If you meant actually advertising on this forum - I tried. I clicked on the links on the page that gives advertising info for Coin Community, but always came up to dead ends or 'contact us' buttons that lead nowhere.
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Pillar of the Community
United States
2669 Posts |
Might want to post in the support section, I'm sure they'd like to know that!
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Pillar of the Community
United States
592 Posts |
Coins are my hobby, but as far as business advertising My face book page has been a winner, big time.
It's cheap(Free) & easy to use. Of course My daughter set it all up for me but I was very surprised by the results.
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Valued Member
United States
438 Posts |
How do you get people (collectors) to find the facebook page?
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Valued Member
United States
183 Posts |
I have seen a lot of people advertise on craigslist simply by making posts, having a local item available for sale, and then an "oh btw if you want more stuff, here is my website"
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Moderator
United States
189763 Posts |
Quote:
If you meant actually advertising on this forum - I tried. I clicked on the links on the page that gives advertising info for Coin Community, but always came up to dead ends or 'contact us' buttons that lead nowhere. For the record, the best way to get our attention is by using the Send note to staff link (bottom right of every post). While we monitor all the forums for questions like this, the notes are rather "in our face" and cannot be missed.  By the way, I have forwarded your request along to those that can help you. |
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Valued Member
United States
438 Posts |
Thanks very much for doing that, jbuck!
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Replies: 19 / Views: 3,457 |
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Posted 02/02/2011 2:27 pm
