Braodstruck was my first thought but something looked "off" about the design.
I don't know why anyone would fake a 1972 cent other than 1972 is popular for faking because of all the Doubled Dies.
The bottom point on the 2 on the date looks wrong, the pair of S's on STATES seem wrong, and something seems off on the bust but I can't put my finger on it. I don't know if these distortions can be caused by being broadstruck.
It does have a struck rim so it would need to have been struck twice, once in the collar and then out of collar, like Coop said.
Maybe it is on a foreign planchet- Chinese.
Maybe ,just maybe, "they" were trying to perfect their fake dies or venturing into error coins?