What Do You Make Of Squaretrade?

I found this on ebay. It starts out great, then get's watered down fast! Members post the "SquareTrade" seal and are supposed to abide by the rules listed below. What do you folks think? Mike



The SquareTrade Standards


First and foremost, Sellers are expected to explicitly define their selling policies, which are to be fair and informative, and to disclose relevant information to their buyers. All SquareTrade Seal Members have agreed to maintain high selling and customer service standards, including but not limited to:
Responding to disputes filed against them using the SquareTrade Dispute Resolution process. Responses are expected to be professional and Seal Members are expected to participate in good faith.
Abiding by agreements made during SquareTrade Dispute Resolution Process and completing the resolution in a timely manner.
Describing in a clear and accurate manner on their listings and/or website:
Goods and services for sale
Pricing, including applicable fees
Policies on after sales services, such as refunds and shipping policies.
Offering products for sale that comply with the marketplace's guidelines
Disclosing Contact Information, including the company name under which they do business, e-mail address, and physical addresses if requested to do so by a buyer. Contact information must be sufficient to ensure customers can contact Seal Members offline.
Defining a Privacy Policy if they are displaying the Seal on a website and they collect personally identifiable information and use the information for marketing purposes. The policy must be explicitly defined.
SquareTrade makes no representation that the SquareTrade Seal Member is complying with these Standards, nor are we responsible for monitoring compliance with these Standards. If you believe a Seal Member has violated these Standards, please contact compliance@squaretrade.com.

SquareTrade's Compliance group will investigate complaints made by buyers against a Seal Member for violation of these standards. If, in SquareTrade's sole opinion, a Seal Member is found to consistently violate these Standards and/or fail to act in a fair and ethical manner, their SquareTrade Seal membership may be suspended.