Question About Shrink Wrapped Bank Rolls

I picked up a BU roll of the 2004-D wisconsin State Quarters
today while out grabbing other rolls for searching at a local bank. Will post my other finds later at the CRH forum :)
Anyway, are these shrink wrapped in clear heavy plastic rolls
an after market thing ? There is also a white label on it
stating: Brilliant Uncirculated Wisconsin D 2004
Then a hand writ-in date of 12-02-04 and a price of $12.80 :)
I realize the label is after market as it is just taped on the roll.
Deciding if I was going to open it up or leave it alone depending on whether the mint did these up like this originally or not. No big deal
only paid face for it. The coins are in a heads to tails config. as far as I can tell. Obv. on one end Rev. on the other. No sign of an X-tra leaf variety on the Rev. end coin.
Thanks.