One of the oldest tricks in sales is to start with a very high price and then make a "deal"...the coin shows I have seen on TV are great at this, they try to establish a very high price and then "on the spur of the moment" (after punching some numbers into a calculator)they come up with a "deal" price and a few minutes later one of the show persons will "undercut" the deal to make it even better! Sometimes its like they appeared to be blindsided by the other on the price and complain that it's just "crazy"...I don't believe for a minute that the entire scenario was preplanned to the Nth degree..but people buy it.
It amazes me how they continue to get away with overcharging people. I checked out their website and they have a 1924 St Gauden in MS65 selling for $2,199. That same coin is shown at $1,625 on the PCGS page and sells for about $1,200 on ebay. That is quite a markup! But so long a people continue to buy their stuff, they will stay on the air. It's all about marketing. If you market things the right way (right meaning effective, not ethical), they will sell, no matter how much you charge.
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