Following the London bombing, an English Ambulance Service have launched an international "In Case of Emergency ( ICE ) campaign, as they have discovered that at almost every accident scene there is a working mobile/cell phone on the victim.
The idea is that you store the word " I C E " in your mobile/cell phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".
In an emergency situation ambulance. paramedic, police and/or hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It's so simple that everyone can do it.
It really could save your life, or put a loved one's mind at rest.
For more than one contact name ICE1, ICE2, ICE3 etc...