That's what I thought when I scrolled through David Lawrence Rare Coins newly redesigned website. It feels like a numismatic website from the future.
With a horizontal layout and much larger graphics, the David Lawrence Rare Coin's new site seems much more aware of the internet as a visual medium and not just an electronic handbill.
Right away, customers can look at large, crisp images of coins that respond to the visitor's mouse in a natural, unobtrusive way. This, along with obviously larger font sizes and far fewer text-based links, shows a better grasp of what keeps a customer's attention. Better yet, the design didn't feel overly artistic and doesn't get in the way of the site's primary objective- to sell coins.
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