Celebration coin?

"The United States Mint is introducing a new initiative titled the United States Mint Celebration Series, and will be offering various numismatic coin products that are packaged and positioned to celebrate special gift-giving occasions and celebratory events. The United States Mint's Celebration Series is an outreach initiative to non-traditional coin collectors
and will be available to all collectors and non collectors alike."
So now they finally have products available to "non collectors." Isn't that great?
Doe the mint need a new marketing director or what?