The value of merchant tokens, which this is, is determined by the number of collectors for a particular type.
There are a lot of collectors that only collect one state, and they try to get at least one token from every city or town that had any issued for that location. In other words, they only one a single token from each "place".
There are also collectors of odd denominations (value), every token from a particular state or region, merchant type - such as barber shop, saloon, cigar, or other merchant types.
The token you have is from an easy location to find. Tallahassee has enough different tokens that there are probably collectors of that location only.
The condition of your token is considered environmentally damaged, so the value is affected by that, too.
Try looking up the shop on google, or any other search engine, as well as
ebay for either available or sold listings of this particular issue.