Young Collectors Set To Inspire New Generation Of Coin CollectorsIn a market-leading initiative designed to help create a new generation of coin collectors, The
Perth Mint has announced Young Collectors, the first Australian legal tender coin program exclusively designed, packaged and priced for 8 to 12 year-old children.
With the number of mature-aged collectors in decline around the world,
Perth Mint Sales and Marketing Director Ron Currie said that the industry was in agreement that new initiatives were needed to boost participation in one of the world's oldest hobbies.
"Young Collectors is set to tackle the challenge with a program of annual releases portraying themes appealing to children," he said. "It starts in 2008 with the release of 12 Australian Animal $1 coins on brightly illustrated information cards."
Mr Currie said that the program would also appeal to adult collectors wishing to share their passion for coins. "We're hopeful that they will see Young Collectors as the ideal way of igniting young people's interest in the hobby. Consequently, we'll be promoting the program as a great gift idea, particularly for people looking for traditional toys with educational value and enduring appeal."
Featuring the Wedge Tailed Eagle, Grey Kangaroo, Australian Sea Lion, Palm Cockatoo, Echidna, Platypus, Ghost Bat, Common Wombat, Green Turtle, Splendid Wren, Frilled Neck Lizard and Whale Shark, Young Collectors portrays many popular Australian animals. Each coin's accompanying presentation card offers fascinating animal facts validated by expert staff from two leading Australian Museums.
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Posted 08/12/2008 01:05 am
