I would lean towards 'Kanga's' POV since it is ultimately collectors who decide so it makes it challenging to state which is more popular. I have seen several posts (on other forums) of collectors in search of ladders & from those I would predict that ascending from #1 is likely more popular than descending. Many collectors reject serial numbers which start from 2 or other #s (such as 98765432). In terms of how rare they are I'm surprised they're not more popular.
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