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Replies: 27 / Views: 2,071 |
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CCF Master Historian of USA Commemoratives
 United States
12250 Posts |
The US Mint explored a variety of different marketing approaches for the 1994 World Cup USA commemorative coin program, including traditional sales via direct mail as well as point-of-purchase sales at World Cup venues. I've posted about several of the Mint's packaging options before - they can be found within the "Modern" section of my Commems Collection lists. One of the packaging options I've previously discussed is the "Official Coin Set" line. It was a series of 18 special packages housed in CD-style jewel cases (9 two-coin sets (Silver Dollar and Clad Half Dollar), 9 one-coin sets (Clad Half Dollar). The sets were sold at the World Cup games held in nine stadiums across the United States. You can read about the details here: - 1994 World Cup Coins - Part IIThe focus of this post is to present full-size images of the insert's cover panel from each of the nine sets as a follow-up to my original - and give the participants in and scores of the matches at each stadium. The Front panel of each Set's insert/booklet is the only element that varies between the venue Sets. The Front panel of each booklet presents the city name, the World Cup USA94 logo, and a collage presenting the city's skyline, a road map of the featured city/region (background) and an overlaid line drawing of a soccer ball. The covers shown are all from the One-Coin sets, but are identical to those included with the Two-Coin sets. Full Disclosure: Though I own more than 20 World Cup USA commemorative coins (due to the variety of available packaging options), I am not much of a soccer fan. I much prefer baseball. Collecting history one coin or medal at a time! (c) commems. All rights reserved.
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
Boston - Foxboro Stadium The Boston skyline on the insert is represented by the former John Hancock Tower (now 200 Clarendon Street). It was built in the 1970s, and, at 790 feet, is the tallest building in Boston. MintagesOne-Coin: 1,565 Two-Coin: 2,301 Matches - 6 TotalKnock Out StageJune 21: Argentina (4) vs. Greece (0) June 23: Bolivia (0) vs. South Korea (0) June 25: Argentina (2) vs. Nigeria (1) June 30: Nigera (2) vs. Greece (0) Round of 16July 5: Italy (2) vs. Nigeria (1) QuarterfinalsJuly 9: Italy (2) vs. Spain (1)
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
Chicago - Soldier Field The Chicago skyline view presented is dominated by the former John Hancock Building (now officially 875 North Michigan Avenue) with its distinctive twin antennae masts. The building itself is 1,128 feet tall, but its height stretches to 1,500 feet when measured to the top of the masts. MintagesOne-Coin: 1,423 Two-Coin: 1,340 Matches - 5 TotalKnock Out StageJune 17: Germany (1) vs. Bolivia (0) June 21: Germany (1) vs. Spain (1) June 26: Bulgaria (4) vs. Greece (0) June 27: Spain (3) vs. Bolivia (1) Round of 16July 2: Germany (3) vs. Belgium (2) QuarterfinalsNo Games
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
Dallas - The Cotton Bowl The Dallas skyline presented is dominated by two structures, the Bank of America Plaza skyscraper (921 feet tall) at left and the Reunion Tower (560 feet tall) - the building topped with the sphere. MintagesOne-Coin: 1,267 Two-Coin: 1,180 Matches - 6 TotalKnock Out StageJune 17: Spain (2) vs. South Korea (2) June 21: Nigeria (3) vs. Bulgaria (0) June 27: Germany (3) vs. South Korea (2) June 30: Bulgaria (2) vs. Argentina (0) Round of 16July 3: Sweden (3) vs. Saudi Arabia (1) QuarterfinalsJuly 9: Brazil (3) vs. Netherlands (2)
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
Detroit - Pontiac Silverdome The Detroit skyline presented is centered on its Renaissance Center (697 feet tall) which includes seven, interconnected skyscrapers in downtown Detroit on its riverfront. MintagesOne-Coin: 1,565 Two-Coin: 2,301 Matches - 4 TotalKnock Out StageJune 18: Switzerland (1) vs. United States (1) June 22: Switzerland (4) vs. Romania (1) June 24: Sweden (3) vs. Russia (1) June 28: Brazil (1) vs. Sweden (1) Round of 16No Games QuarterfinalsNo Games
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
Edited by commems 11/03/2023 08:40 am
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
Los Angeles - The Rose Bowl The tall building in the background is the US Bank Tower (formerly Library Tower). It stands 1,018 feet tall and was built in the 1980s - at the time of the World Cup, it was the tallest building in Los Angeles. The two tall buildings to the left (l to r) are the present-day Wells Fargo Tower (723 feet) and Bank of America Plaza (735 feet). MintagesOne-Coin: 1,255 Two-Coin: 1,544 Matches - 7 TotalKnock Out StageJune 18: Romania (3) vs. Columbia (1) June 19: Cameroon (2) vs. Sweden (2) June 22: United States (2) vs. Columbia (1) June 26: Romania (1) vs. United States (0) Round of 16July 3: Romania (3) vs. Argentina (2) QuarterfinalsNo Games SemiFinalsJuly 13: Brazil (1) vs. Sweden (0) Third-Place Play-OffJuly 16: Sweden (4) vs. Bulgaria (0) FinalJuly 17: Brazil (0) vs. Italy (0) / Brazil won 3-2 on Penalty Kicks
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
Edited by commems 11/03/2023 08:38 am
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
New York - New Jersey - Giants Stadium The skyline presented is that of the southern tip of Manhattan/New York City at a time when the twin towers of the World Trade Center still stood within the city's Financial District. The office building with the pyramid-shaped spire to the left of the World Trade Center towers is 40 Wall Street (927 feet tall); it is the former Manhattan Company Building and opened in 1930. MintagesOne-Coin: 1,347 Two-Coin: 1,657 Matches - 7 TotalKnock Out StageJune 18: Republic of Ireland (1) vs. Italy (0) June 23: Italy (1) vs. Norway (0) June 25: Saudi Arabia (2) vs. Morocco (1) June 28: Norway (0) vs. Republic of Ireland (0) Round of 16July 5: Bulgaria (1) vs. Mexico (1) / Bulgaria won 3-1 on Penalty Kciks QuarterfinalsJuly 10: Bulgaria (2) vs. Germany (1) SemifinalsJuly 13: Italy (2) vs. Bulgaria (1)
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
Edited by commems 11/03/2023 09:02 am
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
Orlando - The Citrus Bowl The Orlando skyline image includes the former SunTrust Center (now 200 South Orange), an office skyscraper, at its center. It is the tallest building in Orlando. MintagesOne-Coin: 1,162 Two-Coin: 1,638 Matches - 5 TotalKnock Out StageJune 19: Belgium (1) vs. Morocco (0) June 24: Mexico (2) vs. Republic of Ireland (1) June 25: Belgium (1) vs. Netherlands (0) June 29: Netherlands (2) vs. Morocco (1) Round of 16July 4: Netherlans (2) vs. Republic of Ireland (0) QuarterfinalsNo Games SemifinalsNo Games
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
San Francisco - Stanford Stadium The San Francisco skyline view has the Golden Gate Bridge in the foreground and downtown San Francisco in the background. MintagesOne-Coin: 1,161 Two-Coin: 1,295 Matches 6 TotalKnock Out StageJune 20: Brazil (2) vs. Russia (0) June 24: Brazil (3) vs. Cameroon (0) June 26: Columbia (2) vs. Switzerland (0) June 28: Russia (6) vs. Cameroon (1) Round of 16July 4: Brazil (1) vs. United States (0) QuarterfinalsJuly 10: Romania (2) vs. Sweden (2) / Sweden won 5-4 on Penalty Kicks SemifinalsNo Games
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
Washington, DC - RFK Stadium The featured skyline presents some of Washington, DC's most recognizable landmarks: the Lincoln Memorial, Washington Monument and US Capitol (front to back). The Library of Congress Building is seen to the right of the Capitol. The Arlington Memorial Bridge is seen in the right foreground. MintagesOne-Coin: 2,116 Two-Coin: 1,873 Matches - 5 TotalKnock Out StageJune 19: Norway (1) vs. Mexico (0) June 20: Netherlands (2) vs. Saudi Arabia (1) June 28: Italy (1) vs. Mexico (1) June 29: Saudi Arabia (1) vs. Belgium (0) Round of 16July 2: Spain (3) vs. Switzerland (0) QuarterfinalsNo Games SemifinalsNo Games
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
Edited by commems 11/03/2023 08:46 am
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CCF Master Historian of USA Commemoratives
  United States
12250 Posts |
Wrapping Up
Overall sales volume for the World Cup USA coins were fairly good (IMO) but fell far short of authorized maximums:
- CuNi Clad Half Dollar: 5,000,000 authorized, 777,562 sold (~15.5%) - including 175,893 included in the 1994 Prestige Set - Silver Dollar: 5,000,000 authorized, 658, 614 sold (~13.2%) - including 175,893 included in the 1994 Prestige Set - Gold Half Eagle: 750,000 authorized, 112,061 sold (~14.9%)
Acknowledging this, I am still surprised by the low sales of the venue sets. Considering that the attendance at games was between ~53,000 and ~93,000 (generally driven by stadium capacity), I would have expected better results. I guess the Venn diagram for the intersection of coin collectors, spontaneous souvenir seekers and soccer fans shows a rather small common interest area!
Before I had a look at the sales figures for each option, I would have guessed that the stadiums with the most games (i.e., most sales opportunities) would be at the top of the sales charts. I would have been wrong. Detroit, with just four games hosted (#9 out of 9), was #1 in two-coin sales and #2 in one-coin sales. The site with the most games hosted - Los Angeles, with 8 games - was in the middle of the sales pack; NJ-NY hosted the second-most games (7) but finished ahead of Los Angeles in One-Coin as well as Two-Coin set sales.
I think the multi-city packaging approach had plenty of merit and commend the folks who came up with the idea. It's too bad it didn't fulfill its promise.
Collecting history one coin or medal at a time! (c) commems. All rights reserved.
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Moderator
 United States
187446 Posts |
Fantastic! 
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Moderator
 United States
15381 Posts |
I enjoyed the tour of the venues and games. Thank you for sharing it with us. Quote: I am not much of a soccer fan. I much prefer baseball. We are aligned on this point. I am enough of a general sports fan to tune in when the USA soccer teams are competing in the World Cup - but I have very little interest in the general season soccer leagues. I do fully support my Washington Nationals baseball club. Our 2019 World Series Champion flag will fly forever. I attended game 3 with my adult son and it was a joyous memory that will last a lifetime. 
Take a look at my other hobby ... http://www.jk-dk.art
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Bedrock of the Community
 United States
24878 Posts |
Thank you for posting pictures of the venue covers - very nice! Quote: I am not much of a soccer fan. I much prefer baseball. Agreed. And at the risk of incurring the wrath of many CCF members, hockey also fails to make the list of my favorite sports. It's probably cultural, as water only rarely enters the solid phase around here. Quote: I guess the Venn diagram for the intersection of coin collectors, spontaneous souvenir seekers and soccer fans shows a rather small common interest area! It seems that you have hit the nail on the head here! I went back and read your previous articles on these coins, and from the first one (Commems Collection Modern: 1994 World Cup Coins - Part I http://goccf.com/t/135438 ): Quote: An interesting side note of the World Cup commemorative coinage program, while the World Cup 1994 group received approximately $9.3 million in collected surcharges based on sales of the commemorative coins, the US Mint lost approximately $4.1 million based on lower than expected sales. The US Mint's financial loss generated by the 1994 World Cup coin program was one of the catalysts for reform in how surcharges are distributed for modern US commemorative coins; under today's rules, all US Mint costs for the coin program would have been recovered before any surcharges were distributed to the sponsor. As disappointing as the sales were, at least there was a benefit from this loss. Perhaps this approach has led to fewer sponsors coming forward with proposals of marginal interest to the majority of collectors.
Inordinately fascinated by bits of metal with strange markings and figures
Edited by HondoB 11/02/2023 2:28 pm
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Moderator
 United States
187446 Posts |
Quote: And at the risk of incurring the wrath of many CCF members, hockey also fails to make the list of my favorite sports 
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Bedrock of the Community
United States
94367 Posts |
Thanks, interesting as always.
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Replies: 27 / Views: 2,071 |