British WWI Era Emergency Penny

The Royal Mint's prices seem to be high. Unless you really want the card, you can find much better deals on ebay.

Hondo is correct, they can be bought on ebay for a fraction of what the mint is selling them for. In circulated condition they are plentiful.

This is an example of where The Royal Mint is merely acting as a mass-marketing coin dealer - on-selling coins on the secondary market that it has acquired from other sources, rather than coins it has made itself. You can obtain these exact same coins for much less money, from elsewhere - just without the wrapper.

The marketing tag is also hype: they aren't really "emergency pennies", in terms of being a special issue or special design - they just happen to have been struck during the war. The Mint subcontracted some coinage production out to these two private mints in Birmingham during this period, but that was mainly due to normal production limitations at the London mint, rather than some kind of "emergency" caused by the War; Heaton and Kings Norton struck British coinage at other times, going back to 1860, and both private mints were subcontracted to strike many Colonial coins as well.

It would be the same as if the US Mint started selling worn, circulated random-date Lincoln wheat cents for $30 each, when you can buy similar coins on ebay or from coin dealers for $30 a roll.