Each camera has a different sort of white balance method. Best to look at the manual for your camera to learn how to white balance.
Its important to understand that different light sources have different color temperatures. Our eyes adjust for color temperature but a camera doesn't. Incandescent bulbs can be deeply orange versus the sun which is blue. The best way to avoid the color issue is to use color balanced lights. Photo-grade fluorescent bulbs (Color temp 5700 degrees like the sun) can be had for $6. The auto balance on the camera will do the rest. A flash is 5700 degrees by the way.
If you insist on using incandescents then try using the incandescent auto mode on the camera. Above all don't mix different sorts of light-that causes hell. Impossible to get the color then.
Short of that go into a photo editor and color correct. I did the below in Aperture (My favorite editor and organizer). I assume the background is white. It went a little blue. (I am too lazy to figure out why the shot looked right in aperture but uploaded blue here.)
You only have one light source it is too close. Light will "Fall off" if its too close. Move the light back a bit and the coin should be lit more evenly instead of being dark at the bottom. It wouldn't hurt to have a second light to use as "fill". Experiment with the second light to even out the coin without making it look flat by filling in the shadows.
Hope this helps.
