The Mint is hiring a Program Manager, Master's Club. Maybe some of you should apply, and give your
Two Cents as to how this should be run. IMHO, one the requirements should be a numismatic collector. Most likely, they'll hire someone that has no clue about coin collectors.
https://www.linkedin.com/jobs2/view...iew-job-postProgram Manager, Masters Club
Reporting to the Senior Manager, Customer Marketing, Numismatics, the Program Manager, Masters Club, is responsible for the management of the Masters Club program—the Mint's customer loyalty program designed to engage, incent and reward top customers in the direct channel of the Numismatic business line.
This role is focused on driving engagement and revenue for the Numismatic Business Line. Following a comprehensive customer experience analysis and the design of a new program format, the incumbent will be responsible for the centralized planning, management and reporting of this program, being re-launched in 2015.
Essential Duties and Responsibilities

Day-to-day implementation and accountability for all aspects of the loyalty program, through:

Working with internal stakeholders, external agencies and suppliers to execute program delivery

Delivery of benefits, including fulfilment of related product and staging events

Ensuring processes and systems are in place to properly account for membership and benefit eligibility

Managing external and internal communications (proactive & reactive) related to the program, ensuring alignment with overall
RCM communication strategy

Managing inquiries and complaints through a well defined process across customer facing stakeholder groups

Managing program reporting and metrics, including measurement of program performance and customer activity

Evolving initial financial and operational targets for the program based on results and latest thinking; working with the Business Line, Analytics, Product and other stakeholders to determine what defines success

Ensuring compliance with regulations applicable to the loyalty program and
RCM standards

Long-term thought leadership to create a leading customer loyalty experience, through:

Commissioning market research, conducting benchmarking, overseeing internal data analytics, etc. to continue incorporating the voice of the customer in program evolution

Managing executive stakeholders to gain consensus and achieve buy-in

Ensuring the loyalty program customer experience aligns with
RCM business and corporate strategy

Developing recommendations to continuously improve the loyalty program offering to ensure a strong value proposition across market segments and channels

Adjustments to existing program structure

Adjustments to existing benefits

Incorporations of new benefits based on solid business principles

Evaluating and, if applicable, leading the implementation of a points program

Active collaboration with stakeholders to ensure that program budgets are planned, managed, reported on and respected; provide regular updates and information to management, and upon request.

Other projects as deemed appropriate by Management.
Requirements

University degree in Marketing, Communications, Business, or related discipline or equivalent experience

Overall experience of minimum of 5 years, with 3 years of experience in a similar role (developing, managing or executing loyalty programs)

Success in managing cross-functional, internal and external groups to deliver meaningful results on time and within budget, with limited direction

Demonstrated success in project management, strategy development, operations, and business planning

Marketing experience a strong asset

Ability to manage a business with a multi-channel client base, multiple stake-holders and multiple technology partners

Strong communications skills, and ability to influence action in groups outside span of control

General understanding of web-based applications

Good understanding of CRM best practice and operational complexities of campaign management

Strong analytical skills, including strong data and financial analysis skills

Strong market research skills

Agency management experience an asset

Ability to present in front of executive or large audiences and ability to represent the
RCM as an ambassador

Bilingualism preferred
While we appreciate all applications, only those selected for interview will be contacted.
The
Royal Canadian Mint promotes equity in employment: As an equal opportunity employer, we welcome applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.