The coins, commemorates sports events, like flyers or stickers - just merchandise, doesn't valued much.
Of cause, people might collect sports related coins, but looks like - not the common case.
From other hand, the coin commemorates the victory of the Canadian team - will have potential. Or, if
RCM would mint affordable priced coin, with just "Pan Am" words on it with the mintage 1000 - 2000, this will be the hit.