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Dealer Profit Margins? Interesting Haggling Exchange!

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 Posted 06/13/2012  12:20 am  Show Profile   Bookmark this reply Add BuffalosRock to your friends list
Are the local dealers that say they are struggling to make 8% then lying? Or are they being poor businessmen for not demanding 50%+ PM? They seem to lament the trend toward "bullion based trading" in the business. The quick turnover of bullion, buy it one day and sell it the next, is alluring to many B&M shops as opposed to sitting on a coin for days or months possibly. IMO that is why the local shops have little inventory and what they have is mostly low-level stuff and cheapies - so they aren't sitting on a large $ inventory.

I do think many of the locals I talk to that sell at coin shows are retired from some other job, or were forced out early, and then turned a hobby into a way to make a little bread in "retirement". That seems to be a common story among them.

Perhaps unrealistically high PM desires are why ebay is loaded with listings that are 50%-100% above retail.
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 Posted 06/13/2012  01:05 am  Show Profile   Bookmark this reply Add basebal21 to your friends list

Quote:
There may be no middle man, but they still have overhead. After overhead is factored in, how much of that 50% will they net out? Keep in mind that for a sole proprietorship or partnership, the net profit is what the owner(s) rely on as their income to put food on their table, keep a roof over their head, etc.

I am going to go out on a limb and guess that most people on this forum have never been 100% self employed, so dont fully understand the other side of the business. Is that a fair assesment?


Which is a fair point which is why I said he made a mistake saying he paid 60 for it. I dont know what the coin is or fair value but regardless of fair value when you hear they got it for 60 and want 90 youre automatically turned off and its just bad business.

I would however say if theyre trying to sell all of their coins at a 50% mark up they probably wont be around to long with those high prices.

With all that said since once again we dont know the actual coin or what the retail value is, no one has an obligation to overpay for a coin to help out a struggling store or seller. Personally if the exchange did go down that way I just think its poor business in general. Something like I need 92 or 92 is my bottom floor and not mentioning it was bought for 60 would have been much better
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 Posted 06/13/2012  08:20 am  Show Profile   Bookmark this reply Add oih82w8 to your friends list
You never know, he may be using the old saying "I will make up the loss on another coin"...and this may be the coin that he is making up the loss on another coin that he took a loss on. Did that make sense?

Example

Coin A - sold for a loss (to entice a customer)
Coin B (the one in the OP) - dealer will have to sell for more to make up for the loss on coin "A".
Edited by oih82w8
06/13/2012 08:21 am
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 Posted 06/13/2012  08:34 am  Show Profile   Bookmark this reply Add CoinHunter53562 to your friends list

Quote:
Are the local dealers that say they are struggling to make 8% then lying? Or are they being poor businessmen for not demanding 50%+ PM? They seem to lament the trend toward "bullion based trading" in the business. The quick turnover of bullion, buy it one day and sell it the next, is alluring to many B&M shops as opposed to sitting on a coin for days or months possibly. IMO that is why the local shops have little inventory and what they have is mostly low-level stuff and cheapies - so they aren't sitting on a large $ inventory.


Some good questions and points here. As far as the 8% - they may be giving the big picture net profit number that their accountant gave them. They might make 40-50% on the coins, but after all the rent, utilities, bank fees, wages, and other expenses are taken out it could leave them with a net 8% profit I suppose. Hard to say because it's easy to manipulate #'s based on the desired result.




Quote:
Maybe it's a coin in high demand and they know they can get more for it? I dunno... just speculating.


Yeah I would tend to agree with this. I had an item on ebay that had only been listed for a couple of days. A buyer came along and gave me an offer that was considerably lower than my buy it now price. I politely declined and the items sold less than a week later at my full asking price. I told the guy I wanted to give it a couple of weeks at least since they had just been listed and it worked to my advantage.

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 Posted 06/13/2012  08:38 am  Show Profile   Bookmark this reply Add OneBowl to your friends list
A seller's cost structure should be irrelevant. It's the FMV for any particular coin that should come into play when making decisions as a buyer, as well as your personal demand for the coin and level of service provided.

For those of you bringing up the overhead issue, think of this...2 coins shops, A and B, located next to each other. Shop A has a legacy lease, he staffs with local high school kids, paying minimum wage, has natural gas heat, etc. Let's say he needs 20% of each coin's acquisition cost to cover overhead, or a $20 contribution from this coin. For a 25% profit margin, he must sell the coin at $160. Now, he sells the coin to Shop B at cost while getting one from Shop B at cost also. A deal they do from time to time. Shop B pays twice the rent of A, has oil heat, overstaffs, paying $20 an hour and his wife $40 an hour, and counts his personal gas and cable bills as business expenses. With his inefficient and questionable business model, he needs 100% of each coin's acquisition cost to cover "overhead" and must sell at $267 for a 25% profit. Numismedia FMV on the coin is $170. Same coin. Can anybody defend Shop B's pricing? He's just a businessman trying to cover overhead as HE defines it and make a reasonable 25% profit. Or not?

Conversely, would you expect Shop A to sell the coin for $0 or perhaps $27 if he found it on the sidewalk?

The point being, buyers should not accept cost plus pricing arguments as justification for pricing. It's the market that counts.

And BTW, telling you they had $60 in it was a mistake, IMO. Bad business. Why do you think pawn shops always ask how much you paid for things? It's so they can possibly use it as leverage to offer a lower amount. And a perceived high demand coin can be listed at a ridiculous price by some sellers while others in a cash flow crunch will sell at cost or below at times. That's why, to me, FMV, my demand for the coin and the level of service provided dictate what I'm willing to pay. If the seller makes 200%, good for him. If he makes nothing, oh well.
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 Posted 06/13/2012  08:51 am  Show Profile   Bookmark this reply Add trdhrdr007 to your friends list

Quote:
I know that many retail products are marked up considerably. But I do think it is a fair amount different when you design, engineer, manufacture a product, market it, etc. versus coin dealers who are only a middle man entirely. They don't have design and manufacturing etc. costs like other businesses. And dealers with no B&M shop ( where most now are bullion traders entirely - and I don't think their margins are that high mostly ) don't have a lot of overhead - just a fair amount of capital locked up in their stock.


Most retailers ARE solely middlemen. It's pretty rare for the manufacturer to be directly involved with running a retail store unless it's a custom shop.

In general, bullion traders run off a pretty tight margin. There is a big difference between having to hold an item until the right customer shows up to buy it & being able to ship it out the back door at a set price as soon as it comes in the front. The risk is a lot lower.

I run a small antique business. The most common markup in my area runs from 2 to 3.5 times cost. Probably 50-65% of my business is in jewelry, sterling flatware & coins. The markup on those items is nowhere near what I can markup antiques. The only reson I deal with those items is the rapid turnover, otherwise it wouldn't be worth my time.
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 Posted 06/13/2012  09:07 am  Show Profile   Bookmark this reply Add trdhrdr007 to your friends list

Quote:
For those of you bringing up the overhead issue, think of this...2 coins shops, A and B, located next to each other. Shop A has a legacy lease, he staffs with local high school kids, paying minimum wage, has natural gas heat, etc. Let's say he needs 20% of each coin's acquisition cost to cover overhead, or a $20 contribution from this coin. For a 25% profit margin, he must sell the coin at $160. Now, he sells the coin to Shop B at cost while getting one from Shop B at cost also. A deal they do from time to time. Shop B pays twice the rent of A, has oil heat, overstaffs, paying $20 an hour and his wife $40 an hour, and counts his personal gas and cable bills as business expenses. With his inefficient and questionable business model, he needs 100% of each coin's acquisition cost to cover "overhead" and must sell at $267 for a 25% profit. Numismedia FMV on the coin is $170. Same coin. Can anybody defend Shop B's pricing? He's just a businessman trying to cover overhead as HE defines it and make a reasonable 25% profit. Or not?


I don't think anyone is trying to use overhead to justify prices above FMV. The only relevance overhead has to this discussion is that it takes away from the bottom line. Just because an item is sold for twice it's cost you can't assume that money goes directly into the sellers pocket.

I've been self-employed pretty much all my life. In order to survive in business you have to sell your goods/services with enough markup to cover overhead & still make a living.

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 Posted 06/13/2012  10:56 am  Show Profile   Bookmark this reply Add BuffalosRock to your friends list
OneBowl, Pawn shops most definitely ask how much you paid to use that to lowball. I would never answer that question - probably would do an "I don't remember its been so long" if they insisted. It is irrelevant whether I found it on the sidewalk or was given it as a gift or paid 2X the going rate - which is why I detest the "that's more than I have in it" stuff. Just because you got ripped off is not a valid argument for why I should now as well. What they paid for it is their problem. Yet many use the "I gotta make a profit" thing ad nauseum.


Quote:
Some good questions and points here. As far as the 8% - they may be giving the big picture net profit number that their accountant gave them. They might make 40-50% on the coins, but after all the rent, utilities, bank fees, wages, and other expenses are taken out it could leave them with a net 8% profit I suppose. Hard to say because it's easy to manipulate #'s based on the desired result.


I am mostly talking about locals who sell at coin shows. They have no shop with lease, utilities, employees, overhead etc. I doubt they can afford accountants. I agree that #s can be manipulated, but I genuinely believe that they have almost no overhead - many use their wife or kid to help them or have no helpers at all.

I think many ebay sellers/dealers also have little overhead as far as employees and B&M shops. But in a lot of ways that is not my concern as a buyer. I am not interested in paying your overhead in an internet coin deal to make up for your lack of profits in a B&M store you run. So the idea that 50% or 100% markup is justified because of those factors makes no sense to me. If the seller bought a collection off of an ignorant "old lady" seller at 10% of FMV that doesn't mean I am justified in expecting to pay 50% of FMV because it is still a large profit for the seller and a 400% PM.

I was looking at my historic buys off that dealer. I once won an auction for $283 on a '21 solid VF Walker from them. But that doesn't mean I "owe them" in future dealings. Each coin and deal is separate. Track record is a factor, but I just don't buy that it justifies pretty high mark-ups, IMO.

I recently had a seller "whine" in his feedback that he took a bath on the coin due to the low auction price I won it at. Ironically, he has a lot of BO listings I had bid on but we were never able to come close to a deal in haggling. I think he resented that it was me that won the low auction - after never meeting his price on one before. He has a lot of blast white SLQ, and buys them as well, so when looking for those they pop up on searches a lot. I found his buy of that coin in his history - and he had paid almost double what I won it at - OUCH!
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 Posted 06/13/2012  12:50 pm  Show Profile   Bookmark this reply Add trdhrdr007 to your friends list
There is a fair market value(FMV) for pretty much any good/service. I don't have any problem with a buyer trying to pay less than FMV. I do the same whenever possible.

What I object to is people that want to pay less than FMV under the justification that I have made "enough" profit. If I can dig rocks out of my backyard for free that have a FMV of $100 why should I sell them for less?


Quote:
I am mostly talking about locals who sell at coin shows. They have no shop with lease, utilities, employees, overhead etc. I doubt they can afford accountants. I agree that #s can be manipulated, but I genuinely believe that they have almost no overhead - many use their wife or kid to help them or have no helpers at all.

I used to hear similar things from people when I was in the plumbing business running a one man shop. The last half of that quote really bothers me. Do you really believe my help should work for free because they are related to me? Would it be OK with you if your boss told you that from now on your wife & kid would have to come to the office & help out 10-20 hours a week for free?
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 Posted 06/13/2012  2:48 pm  Show Profile   Bookmark this reply Add BuffalosRock to your friends list

Quote:
I used to hear similar things from people when I was in the plumbing business running a one man shop. The last half of that quote really bothers me. Do you really believe my help should work for free because they are related to me? Would it be OK with you if your boss told you that from now on your wife & kid would have to come to the office & help out 10-20 hours a week for free?


My family is often impacted by my work and being on-call 24X7, that is part of the package and I don't ask that they be paid when we are all inconvenienced by it! Not everyone has their hand out expecting to be paid for every little favor or help.

I'm not necessarily saying that they work for free, but more that they aren't necessarily highly skilled expensive labor being employed. Most of them sit and read and only do anything at all when hubby is away on a break (you'll have to wait until he comes back to get a quote) or to load and unload the display cases from the car. Point is it's not a huge payroll issue for them. Many go it alone and just ask their neighbor to keep an eye out when they take a break.
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 Posted 06/13/2012  3:26 pm  Show Profile   Bookmark this reply Add BuffalosRock to your friends list
It just sold for the full $115, so they got what they wanted for it.

http://www.ebay.com/itm/ws/eBayISAP...BUAA:US:3160
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 Posted 06/14/2012  12:26 pm  Show Profile   Bookmark this reply Add trdhrdr007 to your friends list
Numismedia has the 1921 Mercury dime listed as having a FMV of $120 in F condition. I'm not a Mercury expert, but assuming the coin is a problem free F or better I don't see the price as being out of line. The fact that it sold at that price is an indication that that's the fair market value for that coin.

Quote:
I used to hear similar things from people when I was in the plumbing business running a one man shop. The last half of that quote really bothers me. Do you really believe my help should work for free because they are related to me? Would it be OK with you if your boss told you that from now on your wife & kid would have to come to the office & help out 10-20 hours a week for free?


Quote:
My family is often impacted by my work and being on-call 24X7, that is part of the package and I don't ask that they be paid when we are all inconvenienced by it! Not everyone has their hand out expecting to be paid for every little favor or help.


You are comparing apples to oranges....unless one of your family members is required to go with you when you are called in.
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 Posted 06/14/2012  3:23 pm  Show Profile   Bookmark this reply Add BuffalosRock to your friends list
Greysheet bid on it is 80. But the original point was that they bought it for 60. And if the locals 6%-8% is in the ballpark, then almost 92%(minus fees) would seem a tad excessive to me. I don't know how much they could have made on the $18 and $20 coins I've bought from them, considering they do free s&h and the fees. Seems a bit strange that they'd accept what I'd guess to be a small dollar profit on those yet expect a substantial % on this one. They got it tho, so their judgement paid off for them!

I used to help my dad at work every once in a while, never saw it as a big chore or something I should be paid for. Again tho the point is that isn't anything like paying employee wages for skilled help. And I have brought them in when called in - but not by necessity. I used to have a boss that would bring his youngest kid in with him off-hours so that he had an excuse to leave ASAP, and she'd wreak bloody havoc when impatient. LOL
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 Posted 06/14/2012  9:33 pm  Show Profile   Bookmark this reply Add snowman to your friends list
I think that 6-8% profit margin is unrealistic. Take your ebay seller for instance. According to his feedback he averages about 1300 sales a month. Let's say he averages about $50 per sale(just an estimate from scrolling through his feedback). That gives him $65000 in gross sales. At 8% profit he makes about $5200 a month. That is before fees and shipping costs. Not to mention the fact that he would have to procure, list and ship 8 coins per hour (or about one coin every 8 minutes) if he were working 8 hour days with no help.
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 Posted 06/14/2012  10:05 pm  Show Profile   Bookmark this reply Add basebal21 to your friends list
Snow thats true. I know a few ebay sellers who shoot for 6-8% after the ebay fees are calculated so it does drive it up a little bit. Most probably really want 10-20 though
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