It's a common date and therefore tied to the spot price of gold. Today that would be about $316 in bullion. It's not an exhorbitant price for that specimen. You could do a bit better, and in some instances, a lot worse. If not cleaned it would carry a premium over spot prices.
It's a fair price, cheaper than you can find in the USA if the coin is genuine. I see they have the wrong photo for the obverse, as they are using that of a $20 Liberty Head gold.
Since the ad shows 4 in stock, it's almost certain you're not getting the coin pictured, just a US bullion grade half eagle. Ex-jewelry grade coins sell for $30 over spot around here, while regular VF's sell for $40-50 over spot.
$370 sounds pretty fair, unless the coin has significant weight loss. If they ship you a VG you could lose 5% of the metal.
"Two minutes ago I would have sold my chances for a tired dime." Fred Astaire
Just came in to say what IndianGoldEagle said: that is NOT a half eagle obverse, that much jumped right out at me. It'd probably make me a little wary.
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