Inside The US Mint: Strong Retail And Convention Sales Reported In Early 2015

US Mint - Longtime employees at Mint headquarters can't help but notice the evolution of the sales counter since it opened for business in December 2004. The 120 square foot space now has a flat screen television that plays video footage of our employees and products. A new VeriFone machine processes credit card orders, replacing the old manual credit card swiper. New display cases showcase our beautiful products, and a new storage cabinet houses additional inventory.


Retail Sales Team member Russell Snyder mans the sales counter in this photo taken in 2011


A customer checks out products showcased in one of the new display cases

These incremental changes have helped to increase the public's awareness of our products, improve customer service and--most important--increase revenue.

Retail Sales and Conventions Manager James Pressley reported that as of April 11, 2015, the headquarters sales counter had exceeded $3.67 million in sales revenue. This represents a 37 percent increase over 2014 sales only seven months into the new fiscal year.

Revenue generated from sales at conventions (e.g. the American Numismatic Association World's Fair of Money and the Florida United Numismatists Convention) is strong as well. As of the same period, convention sales revenue reached over $2.6 million, and is well on its way to surpassing the $3.63 million reported in 2014.

Combined revenue for the sales counter and conventions totaled over $5.67 million, more than $371,000 above sales revenue for last year. (See Table 1: A breakdown of sales revenue.)

Pressley attributes a huge part of this success to the Retail Sales Team, whom he says provides excellent customer service before, during, and after each purchase.


Russell Snyder (left) and Mark Lipping assist a customer

"They engage customers and possess expert knowledge of our products," said Pressley. "The fact that we interact with the dealers and public at the trade shows makes them more aware of our location back here in DC. They want to come here when they are in town because they want to see our location."

Congratulations to Pressley and his team. Keep up the good work!