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2013-2015 Dragonfly Series: A Post-Mortem

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CC-Ottawa's Avatar
Canada
3690 Posts
 Posted 12/05/2015  4:03 pm Show Profile   Bookmark this topic Add CC-Ottawa to your friends list Get a Link to this Message Number of Subscribers
$10 1/2oz Coins issues 2013-2015 for $79.95 each and a projected 10k mintage.

2014 Twelve-Spotted Skimmer (mintage from annual report 9,923)
2014 Green Darner (mintage from 2014 annual report 6,057 - thought there could be more sold in 2015)
2015 Pygmy Snaketail

I have heard rumours that 2015 is the end but haven't seen anything official. Still, it does seem like a dead series.

To that point, there are pages and pages of discussion and teeth gnashing on the first coin but almost nothing on the second and third.

https://goccf.com/t/142840#142840
https://goccf.com/t/147052#147052

So what happened with this series?

There was a ton of hype about the first coin; unique technology, talk of a long series with many dragonflies, serious delays from the mint, high issue price, high mintage etc. etc.

Was this the biggest 'flop' of any series ever? If not, what series went south faster?

Was it the actual coin, or the production delays and distribution problems that killed the series?

Maybe it's just hard to maintain an annual series when there are so many other coins issued every year?

Do collectors just lose interest in annual series and give up on them?

Maybe the 3 coins are just too similar? I mean, they all look like dragonflies. Do most coin collectors really appreciate the subtle differences within the order of dragonflies?

Was it something else that killed the dragonflies? What do think?

Has anyone collected all three coins?

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SilverDon's Avatar
Canada
2360 Posts
 Posted 12/05/2015  5:11 pm  Show Profile   Bookmark this reply Add SilverDon to your friends list Get a Link to this Reply
Too expensive, $79.95 for 1/2 ounce coin.
Looked like a sticker on a coin.
Too many series coming out.
I took a pass.
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Nubee's Avatar
Canada
256 Posts
 Posted 12/05/2015  6:13 pm  Show Profile   Bookmark this reply Add Nubee to your friends list Get a Link to this Reply
Bought three at the time. One for each of my kids due to the new technology but never went further as per SiverDon states.
Should have sent them back to the RCM at the time when I saw them (not impressed) but was too busy at the time.
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Nubee's Avatar
Canada
256 Posts
 Posted 12/05/2015  6:21 pm  Show Profile   Bookmark this reply Add Nubee to your friends list Get a Link to this Reply
Bigger or equal flops were/ are the O'Canada series both 1/2 and 1 oz, Group of Seven and the duck call coins to name a few.
The rave was on for the display box alone and then.............silence once the series finished
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Canada
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 Posted 12/05/2015  6:53 pm  Show Profile   Bookmark this reply Add shopaholic to your friends list Get a Link to this Reply

Quote:
Was this the biggest 'flop' of any series ever? If not, what series went south faster?

I can name a few: the Allegory seires got killed off after just the first coin and Stained Glass series got killed after two coins.


Quote:
Was it the actual coin, or the production delays and distribution problems that killed the series?

No, the price is too high while there are too many other hologram coins got released: The silver spot price has dropped a lot since the first coin was released, but the Mint didn't adjust the price of the two subsequent coins, making the series unrealistically expensive, and then they keep releasing a lot more hologram coins, so there is no more uniqueness to this series.


Quote:
Maybe it's just hard to maintain an annual series when there are so many other coins issued every year?

The Mint is extremely short-sighted in the last year or so, terminated even their longest running Bird of Canada series. They didn't understand, these long running series can be a sustained source of sales and income. Someone who have been collecting a series for a few years could easily look past one or two ugly coins, keep buying to complete their collection. Now they changed to these 4 coins or 6 coins series that complete in a year, giving people an easier choice, which is all or nothing. And sadly with the huge amount of coins the Mint is releasing, the choice is clear, people would rather buy nothing from they.


Quote:
Has anyone collected all three coins?

I have and I like all of them. But I am relived that they have terminated the series, because it is simply too expensive.
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pocket change 50's Avatar
Canada
1751 Posts
 Posted 12/05/2015  9:37 pm  Show Profile   Bookmark this reply Add pocket change 50 to your friends list Get a Link to this Reply
The post mortem on nclt coins is as follows for me: 1. rising prices while silver spot continues to fall. Followed by rapid depreciation within months on the secondary market. Its like repeatedly shooting myself in the foot. My general shopping practice is too watch for the best price on an item, to get more bang for the buck. So buying mint direct, becomes a losing position.

Then too many series are launched with multiple yearly releases, this adds up quickly. A yearly release was exciting and built up the anticipation and didn't over power the budget, if a person had subscribed to more than 1 series. Another series death knell was the switch to cardboard cases. Also the case wasn't a true bonus, as subscription coins didn't come in a clam shell. It was an either a clam shell or a case. So if you didn't complete the set, you had no clam shell to include with the coin.

The flooded market means there is too many coins chasing a finite amount of collector dollars. There by contributing to falling secondary prices. These factors probably combine to collectors redefining their collecting habits. It has for me.
When I look at coins prior to 2013 when the mint started flooding the market, price drops aren't as steep, with many at or near issue.

What will happen when the majority of mint customers, who aren't MC stop buying. I would imagine that most mint customers don't spend a grand yearly. Anyone ever analysis the total yearly production of coins to see if its increasing or decreasing over time, minus the x for x coins.
So with coins being cheaper to buy on secondary market, what is the advantage of buying mint direct.
Edited by pocket change 50
12/05/2015 9:47 pm
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Canada
6768 Posts
 Posted 12/05/2015  10:56 pm  Show Profile   Bookmark this reply Add Silveroid to your friends list Get a Link to this Reply
Will agree with SilverDon:

Questionable item for relatively high price.
And after it, the flood of the coins just washed and wiped out even the memory of this coin.

I wouldn't call this a "flop", cause not many people thought that there will be "bright future" for this coin.
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kuh_85's Avatar
Canada
2366 Posts
 Posted 12/06/2015  01:40 am  Show Profile   Bookmark this reply Add kuh_85 to your friends list Get a Link to this Reply
Too many series. Many others coming out faster so the slower ones get forgotten/overtaken. Too high price.

I have all 3. Paid about 75% of issue price for them.
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MoneyPenney's Avatar
Canada
2984 Posts
 Posted 12/06/2015  03:20 am  Show Profile   Bookmark this reply Add MoneyPenney to your friends list Get a Link to this Reply

Quote:
Was this the biggest 'flop' of any series ever? If not, what series went south faster?


First place goes to the Glow-In-The Dark Dinosaur coin series. The first Dino coin soared to as much as $200 per coin. Due to increase in mintage and drop in interest, the price of the 2nd Dino coin dropped precipitously. The series never recovered and the 3rd and 4th in the series did very poorly. People bought 30, 40, 50 or more only to suffer big losses.

I would this say this series marked the beginning of the decline in RCM products. Few coins after this one really took off except for the 2013 Gold Superman coin and the current Voyageur coin.
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SilverDon's Avatar
Canada
2360 Posts
 Posted 12/06/2015  07:50 am  Show Profile   Bookmark this reply Add SilverDon to your friends list Get a Link to this Reply
I would have to say these series did poorly;
Seven Sacred Teachings (watched this series tank from the beginning)
Great Lakes Series (I subscribed, kicked myself later)
Group of Seven (getting these heavily discounted now)
O Canada 1/2 ounce (I bought for $30 each)
Latest Superman Cartoon Coins (Supergirl series-not with a forty foot pole)

There are too many. That is the issue.
I may stick with the Silver Dollar issues and the annual editions;
Welcome to the World
1/2 Ounce Zodiac Year of the ...
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Canada
2845 Posts
 Posted 12/06/2015  10:15 am  Show Profile   Bookmark this reply Add wildflowerAB to your friends list Get a Link to this Reply
It seems RCM falls flat on following through with the appeal of virtually every subscription set. Recently I ordered the Weather Phenomenon Summer Storm because I thought the lightening enhanced by the cool little black light flashlight might perk the interest of my grandsons in my coin collecting hobby. I expected the subsequent coins in the 4 coin set would also make use of black lighting. Not so, big disappointment - coin #2 is a simply that of an evening grosbeak perched on a frosty branch.
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Nubee's Avatar
Canada
256 Posts
 Posted 12/06/2015  1:48 pm  Show Profile   Bookmark this reply Add Nubee to your friends list Get a Link to this Reply
"First place goes to the Glow-In-The Dark Dinosaur coin series. The first Dino coin soared to as much as $200 per coin. Due to increase in mintage and drop in interest, the price of the 2nd Dino coin dropped precipitously. The series never recovered and the 3rd and 4th in the series did very poorly. People bought 30, 40, 50 or more only to suffer big losses.

I would this say this series marked the beginning of the decline in RCM products. Few coins after this one really took off except for the 2013 Gold Superman coin and the current Voyageur coin."

No argument from me on this one MoneyPenny
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CC-Ottawa's Avatar
Canada
3690 Posts
 Posted 12/06/2015  2:35 pm  Show Profile   Bookmark this reply Add CC-Ottawa to your friends list Get a Link to this Reply
I guess it depends on how you define 'flop' though when I posed the question, I really didn't have price depreciation in mind. I was thinking more of a series that had a ton of promise and then just unceremoniously died.

The Go7, the GITD dinos, Great Lakes, O' Canada etc, all were completed series with lots of each coin produced. That is, the mint produced all of the coins expected and plenty of them. I wouldn't call them flops for either the Mint or collectors though maybe they were for the flippers.

The Birds of Canada had a pretty long run of 14 coins over 7 years. I guess the mint decided they would try to convert buyers who like birds from $30 cupronickel to $65 silver but that doesn't seem to have worked very well. For sure the original series was very successful for the Mint (almost $5.9M in revenue for the series) and much appreciated by many collectors.

The Allegory is interesting. It was supposed to be one bronze, silver and gold coin annually but we only got one set in 2013. Maybe they lost the recipe for bronze. Similarly with the Stained glass. That's another good example of series that just disappeared.

Maybe it's just the difference between a well defined series and one that is opened ended. I suppose it's easier for the Mint to just stop producing a series if they don't say in advance how many coins they expect to be in the series. Though they did say 5 stained glass but seem to have pulled the chute after only produced two.

Thanks all for the discussion so far. It's always good to read the thoughts, ideas and opinions of other forum members.

RIP little dragonflies.



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kuh_85's Avatar
Canada
2366 Posts
 Posted 12/06/2015  8:55 pm  Show Profile   Bookmark this reply Add kuh_85 to your friends list Get a Link to this Reply
Maybe they should have done a series of mosquito coins? That way the dragonflies would have had something to eat and wouldn't have died out....
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yingyang's Avatar
Canada
1823 Posts
 Posted 12/06/2015  9:54 pm  Show Profile   Bookmark this reply Add yingyang to your friends list Get a Link to this Reply

Quote:
Maybe they should have done a series of mosquito coins? That way the dragonflies would have had something to eat and wouldn't have died out....



A series of black flies a fisherman's best friend.

2013-2015-Dragonfly-Series:-A-Post-Mortem
Edited by yingyang
12/06/2015 10:24 pm
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Ravenzcoin's Avatar
Canada
300 Posts
 Posted 12/12/2015  01:17 am  Show Profile   Bookmark this reply Add Ravenzcoin to your friends list Get a Link to this Reply

Quote:
So what happened with this series?


I think it was a combination of several of the factors you summarize.


Quote:
Was it the actual coin, or the production delays and distribution problems that killed the series?


I think it could have survived the delays and problems if the product had remained solid and unique.


Quote:
Maybe the 3 coins are just too similar? I mean, they all look like dragonflies. Do most coin collectors really appreciate the subtle differences within the order of dragonflies?


I can't speak for most and I don't pretend to be typical, because I am a nature enthusiast, but I thought the first two in the series were well thought out. The 12-spotted skimmer and common green darner are attractively marked and colored. They are among the few I can comfortably identify in the field. (I have friends who are much better at this than I am.) Then they inexplicably chose the pygmy snaketail. I had never even *heard* of this, nor was it listed in my (admittedly not comprehensive) dragonfly field guide. It was a species of limited distribution in Canada, not well known, and not very attractive in color or markings. One of the red meadowhawks or blue darners would have nicely complemented the first two coins.


Quote:
Was it something else that killed the dragonflies? What do think?

Has anyone collected all three coins?


I have more or less addressed both these with my previous comment, but just to be thorough I think it was the high cost, combined with a poor choice for the third coin in the series, that killed them and I only bought the first two.

If they do revive this series, I would only consider buying them at a considerably lower price, with species having a lot more visual appeal, and even then I doubt I'd go back and buy the third coin from a secondary vendor even at a reduced price.
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