quote:
Originally posted by Morgan Fred
I also presume the intent is to get people interested in coins and to draw them into your new shops (and maybe do some shopping), so having everyone within shouting range checking their change can't help but attract attention.
I also presume there will be news releases and/or other promotional tools to alert people to start watching their change.
Exactly. I plan on having the newspapers show up prior to the placing the coin into circulation. A nice photo of the coin, along with the story of it being placed into circulation. Of course, there would be a standard "buy-back" offer placed on the coin. A reward.
Each week, the bounty would be placed in our advertisements.
I keep thinking of having a standard "monthly" bounty offered on a certian coin. Coins such as the Cheerios Sac could be used. While it would be great to actually have one walk into the shop, it would be more geared towards getting people to continue to "look" at their coins.
Max Mehl made tons of money trying to buy 1913
Liberty nickels. Same principle.
One staple of our new shop will focus on education. A once a month "club" meeting will take place.