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But if the reality is you can get more eyes on your items and perhaps get faster sales or even a higher price for your item, then maybe it's worth the added cost.
The big draw to
ebay as a seller is the lower fees than elsewhere. Even if the promoted fee cancels itself out with a slightly higher price if you have to pay 5/10% to promote your listing and get eyes on it you're paying higher fees than you would to an auction house.
If you're going to pay auction house prices than you might as well sell through an auction house where they will do the work for the listings, you don't have to deal with returns, don't have to deal with charge backs, don't have to deal with unreasonable buyers, don't have to worry about getting scammed etc.
There's only certain niches where they do considerably better on
ebay than the auction houses, everything else if the fee is close I would rather someone else deal with the headaches that some buyers can be.
My frustration with
ebay is that they seem to like to shoot themselves in the foot with some of these policies. They had a great idea, then they decided to start hiding listings/only showing them to certain parts of the country, now they want you to pay twice to get your listing seen. They'll keep doing it and adding fees as long as people go along with it, but the reality is that if you have to do free shipping and pay a promotional price there are several other auction houses with lower fees at that point.