"The Great American Coin Hunt"

Sorry if this has been discussed somewhere already. If so, my appologies. So I was reading an article about the "W" mint quarters and it mentioned something called "The Great American Coin Hunt" where apparently dealers, numismatists and collectors are placing some of their collectible coins into circulation. Here is the article that mentions it (second paragraph):

https://www.usmint.gov/news/press-r...-collectible

Has anyone heard of this and what are your thoughts? are you going to participate by spending some coins? are you going to hit the banks for some roll hunting during this time? Do you think it's a government conspiracy to take your classic coins away from you? Today is the first I'm hearing of this.