Some Help From Someone With 2009 Redbook

Companies sure will complain about it, in order to protect their trademark. If they don't, they could lose their trademark. Aspirin used to be a trademark of Bayer in the United States, until they lost it because the term became generic. Coke and Kleenex have supposedly been in danger of losing their trademarks in the past.

Google has had to take measures to protect their trademark, as folks use their name as a generic term for searching the internet.

http://news.cnet.com/Google-wants-p...6106479.html

( edited to fix some of the bad grammer and speeling )