1955 Ford Medallion

I am sure that what you have is actually a 1953 Ford Medallion, for the company's 50th Anniversary. I assume these were given out to employees and also customers as a keepsake. It was a big deal to the company and they also made note of the fact on the horn buttons that year:



There were other promo items also:



You have an excellent item here, because it straddles two hobbies: coin/medallion collecting and car collecting. I am thinking you would likely realize the most income (if you wanted to sell) among the latter, expecially if the buyer actually has a '53 Ford.

Unfortunately, I couldn't even hazard a guess as to value. Because of it straddling two hobbies, I am thinking the price would be higher than average, but even if it was, say $20, you could still probably get twice that from someone who's into cars. With the interest on that side (and maybe buying all of them up), it could also be a situation where this could drive the price up among medallion collectors. It's really hard to say, but I am guessing it would definitely be a keeper if it's in good shape. Your best bet is to watch on ebay for comparable ones.