The cold flow process that occurs during the striking of a coin slowly erodes a die over time. At first, this erosion is a good thing because it creates the microscopic flow lines that impart luster to a coin. Over the course of tens of thousands of coin strikings, those microscopic lines further erode and eventually you have a coin with an appearance of the one posted. If the tool steel used for the die is of an inferior quality, then the erosion will be even more prominent. Harder coinage metals such as nickel or steel will also exacerbate the erosion problem.