First Page
Previous Page
Posted 07/13/2018 10:25 pm
Original price CDN $750.
ASW CDN $125.
A very large premium of CDN $625 for artwork, packaging, distribution, marketing and RCM profit, that the customer was asked to pay.
Artwork value depends on customers' emotions.
Packaging, distribution, marketing and RCM profit have zero numismatic value.
As with all new Mint product, the new issue price and mintage is set from past marketing research of previous products and by asking themselves:
'What is the maximum price that the market will bear, such that we can still sell all of the issue, and maximize our profits?'
If a new issue is interesting, and the mintage is moderate (1,000 pieces), there is a possibility that there may be some price growth in the numismatic aftermarket. As always, price is governed by how much the collector is happy to pay.
Current asking price in the aftermarket is now higher than the issue price, probably due to current relatively high collector interest. That often happens immediately after all of the new issue is sold out.
As collector interest shifts to other areas, the asking price should drop back again.
If some of a new issue remains unsold, the collector almost always looses value on that issue, if they have bought in.
This issue will always be valued at some hundreds of dollars, but I feel that they could be bought at around the issue price or less, in a couple of years' time.
If the price is significantly less, then I think that may be due to the fact that the original premium asked by the RCM, was too high.
ASW CDN $125.
A very large premium of CDN $625 for artwork, packaging, distribution, marketing and RCM profit, that the customer was asked to pay.
Artwork value depends on customers' emotions.
Packaging, distribution, marketing and RCM profit have zero numismatic value.
As with all new Mint product, the new issue price and mintage is set from past marketing research of previous products and by asking themselves:
'What is the maximum price that the market will bear, such that we can still sell all of the issue, and maximize our profits?'
If a new issue is interesting, and the mintage is moderate (1,000 pieces), there is a possibility that there may be some price growth in the numismatic aftermarket. As always, price is governed by how much the collector is happy to pay.
Current asking price in the aftermarket is now higher than the issue price, probably due to current relatively high collector interest. That often happens immediately after all of the new issue is sold out.
As collector interest shifts to other areas, the asking price should drop back again.
If some of a new issue remains unsold, the collector almost always looses value on that issue, if they have bought in.
This issue will always be valued at some hundreds of dollars, but I feel that they could be bought at around the issue price or less, in a couple of years' time.
If the price is significantly less, then I think that may be due to the fact that the original premium asked by the RCM, was too high.
Edited by sel_69l
07/13/2018 10:26 pm
07/13/2018 10:26 pm
