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Reno Silver Dollar Spree Promotion 1960's

 
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 Posted 12/20/2020  02:30 am Show Profile   Bookmark this topic Add westernsky to your friends list Get a Link to this Message
I was digging thru some of my stuff I probably haven't looked at in 30 years and ran across this neat little promotional silver dollar from the Nevada State Motel Association.











If I remember correctly I bought this off of a bid board in California sometime in the late 1980's or early 90's. ( If it had been a 21 Morgan or a 22 or 23 Peace dollar I would have passed on it! )

All in all it's not a bad example of an 1884-O Morgan. Most likely it came out of the Treasury release of the early 1960's.

My guess is these promotional dollars were given out to customers when they checked in for their stays at participating hotels in Reno sometime in the late 1960's. Aaah, the good old days!

Enjoy!
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 Posted 12/20/2020  04:47 am  Show Profile   Bookmark this reply Add John1 to your friends list Get a Link to this Reply
Interesting, thanks for posting.
John1
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 Posted 12/20/2020  09:24 am  Show Profile   Bookmark this reply Add TNG to your friends list Get a Link to this Reply
Obviously safe packaging too! Better keep an eye on the staples though. I think I would probably carefully remove them if it were mine. Maybe not, I dunno? What else haven't you looked at for 30 years? That was pretty neat!
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 Posted 12/20/2020  09:26 am  Show Profile   Bookmark this reply Add fredm2654 to your friends list Get a Link to this Reply
Two stories separated by generations....

1) In 1973, the first time I went to Vegas the major point that sticks in my mind was most slot machines were still circulating silver dollars. Maybe 1 in every 3 or 4. Mostly Peace, but hey. Boy, I wish I knew then what I know now.

2) Many decades later, my wife and I are at a half dollar slot machine. I would put in a $20 bill and cash out. Sweep my 'loot' for 90% silver (very very few) but was having decent luck with 65-70 40% Kennedy halves. Without ever pulling a lever, I would add back the few dollars worth I extracted, then have my wife trade in the non-keepers for bills. Repeat.

After doing this 10-15 times, I noticed every time I cashed out, the noise of the falling coins attracted one particular gentleman from nearby to start casually overlooking my 'payouts' - thinking each was the result of a WIN. When I noticed him, being the BBuster I am, I started cheering "YES!", "WOW", "Holy crap!" with each cash out. He thought I was soaking the casino real good. In reality I WAS winning - cost me nothing to get many 40%'ers.

I just wish I could have seen the look on his face, with eager anticipation, when my wife and I abandoned that machine! I'll be he was in that seat in 3.5 seconds flat.
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 Posted 12/20/2020  10:14 am  Show Profile   Bookmark this reply Add Coinfrog to your friends list Get a Link to this Reply
Very interesting, thanks for sharing!
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 Posted 12/20/2020  2:36 pm  Show Profile   Bookmark this reply Add westernsky to your friends list Get a Link to this Reply
TNG....

All things considered, the packaging is still in pretty good shape for 50 years old. The cellophane baggie the coin is in has been repaired with some Scotch magic tape to reinforce a couple of weak spots. It is the type of cello that was used for the old proof sets that came in a box in the early 50's. The coin has held up well over the years.

The motel advertising and promotional info is in excellent shape. The staples are not rusty and cannot touch the coin.

With 800 numbers in the advertising I can date the promotion to sometime beginning in the late 1960's as 800 numbers were first used around 1967.

It was not hard for a promoter, or advertising agency, to come up with something like this for a client. Bags of BU silver dollars were readily available in Nevada in the late 60's. Single BU common date Morgan's could be purchased for 2 or 3 bucks each all day long back then.

I kinda put this item more into my collectible advertising stuff instead of my coin stuff. Kinda neat when you find two hobby fields that are blended together!

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 Posted 12/20/2020  3:15 pm  Show Profile   Bookmark this reply Add suipakpaikungfu to your friends list Get a Link to this Reply
I have the same thing! Except mines got an 85-P nice MS coin in it.
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 Posted 12/21/2020  12:00 am  Show Profile   Bookmark this reply Add westernsky to your friends list Get a Link to this Reply
Suipakungfu....

It would be nice to see one from an original owner and learn how they were originally distributed and why.

Feel free to post pics of yours, too! The more the merrier!

There is also one on the 'bay but a little pricey in my opinion.

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 Posted 12/21/2020  11:45 pm  Show Profile   Bookmark this reply Add Conder101 to your friends list Get a Link to this Reply
Key Motels seems to have been a national chain at one time and there were several Key Motels in Nevada including the Gold Key Motel in Reno. I also tried checking for the Nevada State Motel Association, thought they might have some information but it apparently no longer exists, if it ever did. I did find a Nevada State HOTEL association, but it has only been active since 1979 and that would be too late for a promotion such as this.

I haven't tried calling the toll free number.

I would be surprised to find dollar slots still using Morgan or Peace dollars in 1973 as even by then they were 2 or 3 dollars apiece just for the silver.
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 Posted 12/23/2020  4:27 pm  Show Profile   Bookmark this reply Add suipakpaikungfu to your friends list Get a Link to this Reply
Ok, Here you go!





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 Posted 12/23/2020  6:19 pm  Show Profile   Bookmark this reply Add westernsky to your friends list Get a Link to this Reply
Nice! Thanks for posting!
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 Posted 12/24/2020  4:08 pm  Show Profile   Bookmark this reply Add suipakpaikungfu to your friends list Get a Link to this Reply
Like yours, mine also has OHP!! ( Original Hotel Packaging )
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 Posted 12/24/2020  6:48 pm  Show Profile   Bookmark this reply Add okiepb to your friends list Get a Link to this Reply
Interesting story, thanks for sharing.
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 Posted 12/24/2020  7:21 pm  Show Profile   Bookmark this reply Add thq to your friends list Get a Link to this Reply
By the time I got to Reno in the mid 1970's the gimmick was free rolls of nickels, using the coupons the motel gave you for a couple of casinos.

With the exception of the Silver Legacy, downtown Reno's casino row hasn't updated much since then. Harolds Club was dynamited decades ago, but you can still see the old waterfall mural out at the rodeo grounds. I still like visiting to watch the AAA Reno Aces play in the spring....and windowshop coins at Northern Nevada. They keep small stocks of circulated melt gold coins to dredge through....pulled out a worn 1856-S half eagle at the Reno shop once....
"Two minutes ago I would have sold my chances for a tired dime." Fred Astaire
Edited by thq
12/24/2020 7:23 pm
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