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What Time Of Day Is Ebay Busiest?

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Lobby's Avatar
United States
548 Posts
 Posted 12/21/2011  6:29 pm Show Profile   Bookmark this topic Add Lobby to your friends list Get a Link to this Message Number of Subscribers
Ya'll know the answer to this?

Sure seems to me that noon, 5pm, and 8pm are busy times on ebay (I base this on the number of auctions ending).

Purely qualitative feeling on my part.

Anybody have any data?
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rachums107's Avatar
United States
3345 Posts
 Posted 12/21/2011  7:14 pm  Show Profile   Bookmark this reply Add rachums107 to your friends list Get a Link to this Reply
guessing 7-9pm, thats when everybody has free time. Friday and saturday nights especially
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elkslayer132's Avatar
Canada
981 Posts
 Posted 12/21/2011  10:55 pm  Show Profile   Bookmark this reply Add elkslayer132 to your friends list Get a Link to this Reply
I try to have auctions end on weekends mainly after 6pm for north america but sell lots in the early morning hours to europe and aus.
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SeatedNut's Avatar
United States
2797 Posts
 Posted 12/22/2011  11:06 am  Show Profile   Bookmark this reply Add SeatedNut to your friends list Get a Link to this Reply
The majority of sellers want their auctions to end around 8pm local time. The smart ones even check TV schedules to eliminate conflicts ... i.e., don't schedule them to end in the 4th qtr of the Super Bowl. Of course with time zones, this isn't possible. The ebay clock is set on Pacific time (Left Coast Time), so they want to end them around 7pm PST. This gets folks in all four U.S. time zones before they retire to bed ... MST 8pm, CST 9pm and EST 10pm.

Of course there are those who don't plan ahead and/or don't care and list their items at 3am, so that they close at the same time. These get lots of snipe bids.
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coinguybrian's Avatar
United States
5375 Posts
 Posted 12/22/2011  2:22 pm  Show Profile   Bookmark this reply Add coinguybrian to your friends list Get a Link to this Reply

Quote:
guessing 7-9pm, thats when everybody has free time. Friday and saturday nights especially


Not to shoot you down or anything, but in my experience, friday/saturday is the worst time to list. Usually because most people tend to go out to dinner, movies, activities etc on these evenings. Sunday evening is the best IMO because people are just winding down before work, and not actually doing anything off the computer.

Need to watch out for things like the superbowl, other sports events, political speeches, etc. Just as SeatedNut said above (and for me 7-9 PM EST is best). I learned this the hard way when I ended some stuff on labor day weekend. Earlier this year, I accidentally scheduled nearly 100 items to end on the 10th anniversary of 9/11. I rescheduled them literally minutes before they went live, saving myself a huge pain. I got many, many BIN sales from 11/15 to 12/15...but then they dropped off a cliff. Most likely people were looking for gifts, but then once it got too close to the holidays, they no longer were. I may have to wait until late January to start listing heavily again, as people will probably not be spending much for awhile.

If I want to list at a bad time, I usually do it but I schedule them to start on a better day.
Edited by coinguybrian
12/22/2011 2:24 pm
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hesgut's Avatar
1028 Posts
 Posted 12/22/2011  3:13 pm  Show Profile   Bookmark this reply Add hesgut to your friends list Get a Link to this Reply
Call me crazy, but I actually disagree with all previous opinions on this thread. The day doesn't matter as much, but friday and saturday do seem to be worst. The best TIME to end at is about 11am pacific or 2pm eastern. Especially on cheaper items, you cannot discount the browsing factor and everybody and their mother seams to want to end their auctions in the evening creating a huge glut of items. Also consider that many coin collectors, and probably even more so of the bigger spenders, are retired and much prefer to do their shopping during the day.

I usually get better prices ending earlier in the day versus later. I also can frequently ship same day and my buyers love fast shipping.

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DivChaser's Avatar
United States
62 Posts
 Posted 12/23/2011  12:00 am  Show Profile   Bookmark this reply Add DivChaser to your friends list Get a Link to this Reply
I cannot find it online right now, but ebay used to publish a graph that indicated when the most folks were online. At the time, the peak period was Sunday evening, which seems to make sense.

However, if you listings tend to attract one specific demographic, that might be worth looking at. The example that they had given, was items that tended to frequently go home makers, you might want to send them during the 1p-3p time frame when many little ones head to nap, and frees up Mom.
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seth's Avatar
United States
143 Posts
 Posted 12/24/2011  08:31 am  Show Profile   Bookmark this reply Add seth to your friends list Get a Link to this Reply
Sunday evening is the concensus. However, don't do it on the hour. Try things like 8 or 13 minutes before or after. It avoids frenzies of the many that end on the hour. It also frees up people to watch and snipe.
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colonialjohn's Avatar
United States
1757 Posts
 Posted 12/27/2011  3:07 pm  Show Profile   Bookmark this reply Add colonialjohn to your friends list Get a Link to this Reply
Sunday 7PM PST.
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DivChaser's Avatar
United States
62 Posts
 Posted 12/28/2011  11:04 pm  Show Profile   Bookmark this reply Add DivChaser to your friends list Get a Link to this Reply
Seth - Good point. I have never really thought about that.

However, I have often jumped on the computer, at one of the prime times, lost an auction and then just started looking at what was next ending.
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