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Coin Business Advice

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New Member

United States
12 Posts
 Posted 04/11/2014  2:16 pm Show Profile   Bookmark this topic Add YoccosFan to your friends list Get a Link to this Message Number of Subscribers
Hi Folks,

I have been buying and selling coins for a few years now. I buy my coins locally from auctions and sell them online, mostly ebay (Almost all raw coins). I have gradually been spending more and more time on the coin business but I am finding that it has been tough to get above a certain hump in terms of sales. In my opinion, it is likely a function of the inability to be able to acquire quality coins on a regular basis as coins at the local auctions have been going much higher lately. On the other hand, I am sure there are other things I can do to increase my business but am at a loss for what they might be. I am a registered ANA Dealer/Member and I do have a website (But again I mostly sell through ebay). Is opening a Bricks & Mortar store critical to taking a coin business to another level? I know there are a lot of knowledgeable folks on this forum so I am hoping that someone can provide some guidance. Thanks in advance.

Mods: I apologize if this is in the wrong area. I thought it was most appropriate based on the descriptions.

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matthewvincent's Avatar
United States
3486 Posts
 Posted 04/11/2014  2:36 pm  Show Profile   Bookmark this reply Add matthewvincent to your friends list Get a Link to this Reply
A store front is not necessary. Have you considered buying a table at a local coin show?
It seems either/or: dealers who have stores do not travel and vice versa.
Worth considering.
It IS, however, time consuming and hard on the body.
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basebal21's Avatar
13014 Posts
 Posted 04/11/2014  2:39 pm  Show Profile   Bookmark this reply Add basebal21 to your friends list Get a Link to this Reply

Quote:
Is opening a Bricks & Mortar store critical to taking a coin business to another level?


Its a double edged sword. obviously walk in business would be better and you would get the chance to get things youre currently missing out on from people selling, but at the same time its not cheap and those bills significantly what you have to sell before you start to make anything.

Only you know the area youre in but theres a lot of things to consider before jumping right in. Will you rent or buy the space/what will it cost a month? Where will that space be? Whats the competition like in the area? Do you have the inventory and is there the demand for a coin only store or would be it a coin and jewelery type store?

Theres a lot more to think about than just that but its just some of the things to start to figure out if youre thinking of opening a store. It can be a way to increase business, but at the same time a lot of physical stores go out of business with the added expense. You may want to try getting a table at some coin shows in the area and see how that goes before diving head first into a store.
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ErrorCoins222's Avatar
United States
1699 Posts
 Posted 04/11/2014  3:11 pm  Show Profile   Bookmark this reply Add ErrorCoins222 to your friends list Get a Link to this Reply
Building a strong reputation and respect by valuably adding to online forums is a good way to market yourself. But this needs to be supported with other positive business behaviors and of course, good coins!This seems to work best, though, if you're already established, online or storefront.
Valued Member
United States
337 Posts
 Posted 04/11/2014  9:55 pm  Show Profile   Bookmark this reply Add Henry M Smith to your friends list Get a Link to this Reply
We have two coin stores in the area, and the margins are small. Think about rent, utilities, security, sales tax collection, and your time commitment. You also need a larger inventory, which needs insurance. On the other side many people want to examine the coin, not a picture.

Unless you have a large inventory, the issue will resolve itself, because people will come in once and no more. We had one person try this in our coin club, and the comments included such things as too little quantity, and mostly lower grades than would be worth considering. And, he opened two blocks from one of the two well established shops with great inventory. Think, think some more, think even more, then ask do I have enough to start? Can I wait for customers to find me?
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vermontensium's Avatar
United States
16679 Posts
 Posted 04/11/2014  10:02 pm  Show Profile   Check vermontensium's eBay Listings Check vermontensium's eCrater Listings Bookmark this reply Add vermontensium to your friends list Get a Link to this Reply
As Henry just stated, you have to clear a profit month after month and that's after paying all your overhead.
I thought about opening a brick and mortar store after retiring but will more than likely just sell online and at shows.
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excist's Avatar
United States
37 Posts
 Posted 04/17/2014  12:09 am  Show Profile   Bookmark this reply Add excist to your friends list Get a Link to this Reply
It's really tough running a small business. That being said it's very rewarding and a brick and mortar will definitely increase your ability to bring in new and unique pieces from local walk in traffic. I constantly visit my local shops and would be lost without them. I wish you the best if luck in all you endeavors.
Bedrock of the Community
United States
20753 Posts
 Posted 04/17/2014  10:55 am  Show Profile   Bookmark this reply Add just carl to your friends list Get a Link to this Reply
At a local coin show I talk to lots of regular dealers. One dealer has no store and never does buisness on line. All his buisness is via coin shows and there are a lot of them accross the country. At every coin show he has about 3 to 4 tables and sometimes more. He does so much buisness, he had to hire an assistant. Coin shows are his only buisness and he is in the multiple of six figures for an income every year. Since he does not deal with places on line, such as ebay, ne does not worry about lost in mail, postage, handling, insurances, returns, etc. No store makes his income a lot more of a profit since no costs for a store either.
Not sure how he does so much buisness but he does. Guess a lot of inventory assures him of lots of sales at all shows. Yes he does a lot of traveling to go to lots of shows but that's buisness.
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SsuperDdave's Avatar
United States
23522 Posts
 Posted 04/17/2014  12:26 pm  Show Profile   Bookmark this reply Add SsuperDdave to your friends list Get a Link to this Reply
I'm thinking the brick and mortar model of numismatic sales is dying - there are too many other options for the buyer. B&M stores will still be viable in large-enough markets, but it's not a path I'd advise anyone to take.

If I were going to do it, I'd be building a combination of an online presence and the show circuit as Carl's acquaintance does. Put yourself in front of a dedicated audience. Your online store must be characterized by appealing design, big, clear images of the coins, fair pricing and fast turnaround; there's a ton of competition and you have to stand out. And don't expect it to take off immediately, it'll have to be built over time.

Your coin show presence has to be characterized by a large inventory of coins people wish to buy. Nothing below VF, wide selection of types (plenty of issue specialists exist, and they're been doing it a lot longer than you). Price high and be ready to dicker.

That's how I'd do it. But first and foremost, however you wish to do this, you have to have stuff people want to buy, and a lot of it. My initial guess is an inventory total of roughly $50-$100k retail is bare minimum if you intend to earn a living selling coins.
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Domain555's Avatar
United States
1804 Posts
 Posted 04/17/2014  2:49 pm  Show Profile   Bookmark this reply Add Domain555 to your friends list Get a Link to this Reply
SsupperDdave....


Quote:
Price high and be ready to dicker.


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Domain555's Avatar
United States
1804 Posts
 Posted 04/17/2014  3:16 pm  Show Profile   Bookmark this reply Add Domain555 to your friends list Get a Link to this Reply
Yoccos.............


Quote:
I am sure there are other things I can do to increase my business but am at a loss for what they might be.


VERY newbie here ... via coins

However NOT a newbie with Brick and Mortar.

The business you are doing now, does it include modern coins? Is there a way to buy at face or close, and turn a buck?

When you buy at FACE ... you can liquidate via ZERO loss.

Makes me wonder how this point has missed so many high Dollar B&M stores.

Are you selling Error coins. In a very small way I have pocketed a dollar with modern error coins. Do you have anyone to help you? ebay listing IS time consuming.

It has been decades since I met a pay roll. It was brutal, even back then. Signing a new 3-5 year lease was a heart attact for me each time.

Go all so ever slowly ... into Brick and Mortar.

But when you do put your soul into the effort.

DO NOT try to sell what ===>YOU<=== like.

Hope you the best

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