These pictures are taken directly from the "Cherry Picker's Guide" they are not of the whole motto , but they are of the area that is used to tell the difference.
This is the "Heavy Motto" . Notice that the letters are very thick, the middle point of the W rises slightly above the other letters, and the middle point on the W is pointed.
This is the "Medium Motto" for comparison. Notice the letters are thinner and the middle point of the W does not extend above the other letters, the midpoint of the W is somewhat squared off.
They changed it from the "Weak Motto" design that started in 1932 because of the weakness of the design. I guess it is a die variety then. Of the three primary obverse hubs, the "Light Motto" commands the biggest premium- so say Stanton and Fivaz !
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