Silver Towne Melting Gold Spouse Coins

I don't get the logic. Why melt and get melt prices instead of bringing the price down closer to melt and selling them that way ?

Still, it makes no sense... because they are making less money.
Let's say the melt today is $1000/ oz. Since there is 1/2 oz gold in every spouse, it's worth $500 melt.
Why can't they sell the spouse for low margins, say $520, instead of melting them and getting only $500 ? And let's not forget the cost of melting the coins and making them into bars/bullion. That has to cost something to manufacture.

Every point made here is spot on!

IMHO, the act of melting these coins is not only blasphemous, but a waste of time and a losing proposition. The cost to melt the coins, coupled with the additional cost of certifying "generic" gold bullion makes this less profitable than selling the coins below melt value!

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actually hope they melt every coin but yours.

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Well, yeah, of course that will help yours appreciate. It just feels a little like Lex Luther nuking Souther California in Superman! Maybe that is their real intention? To sell them for huge profits when there are only 700 or so left!