Take a look at how the doubling always goes towards the edge of the coin, not the same direction all the time. It is Die Deterioration Doubling caused from over using the dies. The more coins minted with a die, the more worn it becomes. When a die strikes a coin, the metal flows outward, towards the rim, so that is where the wear shows. The dies erode over time, just like a river bank erodes from flowing water.
I hope this helps explain what is showing on your coin.





















