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Interesting Coin Brochure From A Coin Dealer In The 1930's.

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Connor's Avatar
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 Posted 01/16/2019  4:16 pm Show Profile   Bookmark this topic Add Connor to your friends list Get a Link to this Message Number of Subscribers
I found this while cleaning out an old barn near me. I couldn't find a date on it but everything else in the box was from the early 30's. Check out the smooth sales tactics as well as the prices back then.


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Interesting-Coin-Brochure-From-A-Coin-Dealer-In-The-1930's.
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jbuck's Avatar
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 Posted 01/16/2019  4:38 pm  Show Profile   Bookmark this reply Add jbuck to your friends list Get a Link to this Reply
That is rather interesting. People buying and selling coin price lists.
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Coinfrog's Avatar
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 Posted 01/16/2019  4:55 pm  Show Profile   Bookmark this reply Add Coinfrog to your friends list Get a Link to this Reply
That's wonderful, thanks for sharing!
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paralyse's Avatar
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 Posted 01/17/2019  12:37 am  Show Profile   Bookmark this reply Add paralyse to your friends list Get a Link to this Reply
Sign me up for some of those $175 Stellas...
Member ANA - EAC - TNA - SSDC - CCT #890

"Most of the things worth doing in the world had been declared impossible before they were done." -- Louis D. Brandeis
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ty88ty2's Avatar
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 Posted 01/17/2019  01:37 am  Show Profile   Bookmark this reply Add ty88ty2 to your friends list Get a Link to this Reply
I'll buy large cents under a dollar apiece all day long...
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kbbpll's Avatar
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 Posted 01/17/2019  03:12 am  Show Profile   Bookmark this reply Add kbbpll to your friends list Get a Link to this Reply
https://www.coinbooks.org/v21/esylu...1n40a12.html
Has to be the same Romano
When I search "romano's coin shop" I get a news article from 2014 about a Michael Romano getting 20 years for a "collectible coin scam". Somehow I sense a family connection.
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yellow88's Avatar
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 Posted 01/17/2019  03:46 am  Show Profile   Bookmark this reply Add yellow88 to your friends list Get a Link to this Reply
Not only is Don Corrado Romano movie star handsome he is also quite the clever business man.

1. Don Corrado spends basically zero money of his own marketing/advertising. This very clever fellow actually makes a profit marketing because his marketing/advertising team pays him upfront for the privilege of selling List #1.

2. List #1 is a beauty of a marketing piece.
- It sells the #2 list.
- It sells a nonrefundable appraisal fee for them to sift through your coins cherry picking and then low balling you on their "buy price".
- It sells a service for a fee of $1.00 per coin to correctly describe and enclose coin in an envelope.
- It sells answers to numismatic FAQs and provides numismatic statistical info at 25 cents PER question.

In summary, Don Corrado Romano can make a ton of money with his business. A business that required a nominal amount of capital to start and minimal operating expenses to run. He never even has to buy or sell a coin either.

Don Corrado Romano just may be pure genius. Here's an example of his numismatic themed poetry:

My Shop

Though in my shop I sit and wait
From break of dawn till time of late
My anguished heart doth have a sigh,
For people laughing, passing by.
They first look at my window, neat,
And then at me upon my seat,
And on their face their thoughts to me,
Show wonder if I'm crazy
With all those coins upon my brain
They really think that I'm insane,
And every now and then I see
Some gray haired mother come to me,
With purse of coins, as if of gold,
In trembling voice wish to be told.
But I explain all that I can
And show them coins from every land,
Still some do think that I'm a nut
While others praise and thank me lot
I try my best to let them see,
It's not the age, but scarcity.
As ceaseless years and months roll by,
And I sit there and wonder why
All people that do pass me by,
Do not collect, as you and I.


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Edited by yellow88
01/17/2019 05:04 am
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thisistheshow's Avatar
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 Posted 01/17/2019  05:30 am  Show Profile   Bookmark this reply Add thisistheshow to your friends list Get a Link to this Reply
Very,very. interesting.
Thanks for sharing!
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yellow88's Avatar
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 Posted 01/17/2019  06:50 am  Show Profile   Bookmark this reply Add yellow88 to your friends list Get a Link to this Reply
Don Corrado Romano, usually called "Corrado" was a dealer in coins and stamps in his early years at 25 Harrison Avenue, Springfield, Massachusetts. For some he is known as the owner of a 1776 Continental Silver Dollar,1792 XF Silver Center Cent, he acquired in 1958, and of the 13 Silver Dollars he owned struck before 1800 is the 1794 B-1, BB-1, XF-40 Silver Dollar, he acquired in 1957, and an 1836 Gobrecht dollar.

Don Corrado Romano (1903-1984), was born the seventh of eight children on January 21, 1903, in Salerno, Italy, son of Andrea "Andrew" Romano (1863-1960), a bank president, and Raffaella Cerrato Romano (1869-1931), both natives of Salerno, Italy. His family came to America in 1915, when he was an adolescent of twelve. He had already acquired coins from his father who was a banker at an early age. They lived at 29 Locust Street, Springfield, Massachusetts. By 1918, at age 15, like Henry Chapman, Jr., before him, he was already buying and selling coins. However, in later years his ads in Numismatic Scrapbook said : "Dealer Since 1923", i.e., when he was twenty.

Interesting-Coin-Brochure-From-A-Coin-Dealer-In-The-1930's.
On 9 April 1921 his father reported him as a missing person that started a police search for his whereabouts. Springfield Republican, Saturday, 9 April, 1921, page 4

In 1924 he married an Italian immigrant, Alice E. (1909-), at Holyoke, Massachusetts. No mention of her is found afterward.

Interesting-Coin-Brochure-From-A-Coin-Dealer-In-The-1930's.
Romano busted for selling illegal fireworks and fined $15. Springfield Republican, Tuesday, 7 July, 1925, page 5

In April 1926 he and his brother-in-law Fred Fopiano incorporated F & R Candy Manufacturing Company, 939 Main Street, Springfield, Massachusetts.

From 1927 -1929 Springfield City Directories he and his wife Alice E. V., are listed as living at 935 Main Street. In 1927 he was working as an insurance agent for Boston Mutual Life Insurance Company. In 1929, he is listed as a clerk in his father's bank.

Interesting-Coin-Brochure-From-A-Coin-Dealer-In-The-1930's.
Romano busted for stealing $300 from his father nine years earlier when he ran off and was a missing person. His father dropped the charges than to see his son in prison. Springfield Republican, Friday, 5 December, 1930, page 4

From February to July 1931 he held five coin auctions under the name Romano's Coin Shop.

In the May 1932 issue of The Numismatist, Romano took issue with his competitors who claimed to work on a 10% margin. "In the last five years that I have been in the numismatic business I have found that it is impossible for any dealer to sell coins at less than 25% profit if he wants to make a legitimate profit."

"Out with the 10% dealer, unless he wants to work on a legitimate profit. I am listing for sale below, coins at less than 10% profit, or practically cost, and will keep on doing it if it takes every dollar that I have, in the hopes of getting ... a small dealer to sell at a better profit, so that we can all make a living. As soon as I see coins selling at normal prices, I will do likewise. In the meantime, while the War on low prices is on, the collector will benefit, so come on collectors, and send some orders, for coins won't be given away for very long at these prices. "

Interesting-Coin-Brochure-From-A-Coin-Dealer-In-The-1930's.

In the 1933 Springfield City Directory he is listed as a Numismatist located at 25 Harrison Street.

In 1937 he moved to Nantasket, Massachusetts.

Interesting-Coin-Brochure-From-A-Coin-Dealer-In-The-1930's.
Romano filed a motion with the Federal District Court asking for an injunction on mail fraud charges by Postmaster General James Aloysius Farley (1888-1976), who served as Postmaster 1933-1940, claiming he was innocent and a legitimate dealer since 1918. Boston Globe, Wednesday, March 9, 1938, page 19.

Apparently Romano being thwarted by Postmaster Farley from conducting business through the mail changed his company name and address probably late 1938. We find a Worthy Coin Corporation advertisement, located at 184 Summer Street, Dept. 35, Boston, Massachusetts, Popular Mechanics, Vol. 71, No. 5, May (1939) : 38A 1st Column bas de page. The creation of Worthy Coin Corporation late 1938 does not find its way into mainstream numismatic publications until the 1940's.

Don Corrado Romano, Jr. (1945-2011), was born on December 28, 1945, at Weymouth, Norfolk County, Massachusetts. Romano, Jr., followed in his father's footsteps and also became a coin dealer.


In 1943, he (Romano) openly advertised in numismatic publications under his late 1938 company name Worthy Coin Company, 23 Cornhill, Boston, Massachusetts, and published and sold coin premium catalogues.

Interesting-Coin-Brochure-From-A-Coin-Dealer-In-The-1930's.
Romano, Sr., holding his 1794 Silver Dollar purchased for $6.500. Boston Globe, Sunday, 1 December, 1957, page 75.

During the 1950s and early 1960s Romano, Sr., hoarded a few hundred or more Proof 1878 Trade dollars.

In 1968, Romano, Sr., was robbed of $110,000 in his personal coins and the Worthy Coin Shop lost $140,000 in inventory.

Interesting-Coin-Brochure-From-A-Coin-Dealer-In-The-1930's.
Romano, Jr., reporting the theft 0f $68,000. Three arrested and one at large in a coin and stamp burglary at the Romano home in Hingham, Massachusetts. The mastermind behind the heist was a competitor, coin dealer Michael R. Kirzner. The bulk of the value were coin belonging to Romano, Sr., valued at $56,720. From the Worthy Coin Shop inventory $11,280 value in coins were missing Boston Globe, Monday, 31 January, 1972, page 3, and a fuller article on page 15. The Boston Record reported the heist as having taken $91,850 in rare coins.

On January 7, 1984, two weeks before his 81st birthday Don Corrado Romano died at Hingham, Massachusetts.

On June 16, 1987, Stack's sold his coin collection comprising 1,625 lots, including : a 1776 Continental Dollar, Lot 24; and a 1792 Silver Center Cent Lot 143;

In 1988, Don Corrado Romano, Jr., had a store card made in various metals celebrating the 50th anniversary of Worthy Coin.

Oh... and he named his daughter Penny.

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jbuck's Avatar
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 Posted 01/17/2019  09:03 am  Show Profile   Bookmark this reply Add jbuck to your friends list Get a Link to this Reply
Wow! This topic got really interesting.

Why has this man's life not been made into a major motion picture?
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Connor's Avatar
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 Posted 01/17/2019  10:43 am  Show Profile   Bookmark this reply Add Connor to your friends list Get a Link to this Reply
Yellow88...Thanks for all of this information. The envelope pictured in your first post is the exact same envelope I found all of the documents in. Even the postage stamp is the same. Thanks again for sharing.
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kbbpll's Avatar
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 Posted 01/17/2019  11:31 am  Show Profile   Bookmark this reply Add kbbpll to your friends list Get a Link to this Reply
I swear this Michael Romano character has to be the grandson. He would have been born in 1967 which would be about right to be Romano Jr's kid.
https://www.justice.gov/usao-edny/p...elderly-coin
I can't find a hard connection but it sure seems like the old "apple doesn't fall far from the tree".
Gory details
https://caselaw.findlaw.com/us-2nd-...1709047.html
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yellow88's Avatar
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 Posted 01/17/2019  2:01 pm  Show Profile   Bookmark this reply Add yellow88 to your friends list Get a Link to this Reply
In 1939, he married Mildred K. Grammont (d. 1968), at Hull, Massachusetts. They had a son Don Corrado Alconart Romano, Jr. (1945-2011), and two daughters : Ella "Penny" Louise Romano (1947-), and Corradina Romano (1944-). There is an interesting story surrounding the birth of Ella Romano that was reported by the coin columnist Maurice M. Gould for the Boston Herald in an article " Flying Eagle cent Lucky," published Sunday, November 29, 1964, on page 260. Gould relates the story of Corrado Romano late in the day about to close his coin and stamp shop when a man walked in wanting to sell him two 1856 Flying Eagle cents, one for $45 and the second in better condition for $75. Romano, Sr., did not have enough cash on hand to buy both so he opted to buy the better grade for $75. When he got home he discovered his wife Mildred had just been rushed to the hospital to have her baby. When he saw her he told her the story about the coin purchase and they both wanted to call their new daughter "Penny", since she sure brought luck in a good investment. When Ella was married to James Powell her father gave her and her husband the 1856 Flying Eagle as a wedding present. Romano told Gould he is looking for another to give his grandchild. The Romano's lived at 155 Downer Avenue, Crow Point Section of Hingham, Massachusetts.


Don Romano, Jr., passed away at Radius Specialty Hospital in Quincy, March 31,2011 after a long illness. He was 65 years old. Don was born in Weymouth and lived many years in Hingham. He was a graduate of Hingham High School and also attended Boston University. Don was a Numismatist (coin dealer) and late member of the American Numismatic Assoc. He enjoyed spending time with his children, grandchildren and great-granddaughter. He also enjoyed sailing his Hobie Cat. Beloved husband of Susan (Ridpath) [1946-2014] Romano. Father of Hope Kessener married to Robert of Hingham and Tiffany Parker married to Jeff of Bradenton, FL. Brother of Ella Powell married to Jim of CA and Corradina Romano of Weymouth. Grandfather of Kyla and Brianna Kessener and Ashlee and Jeff Parker Jr. Great-grandfather of Savannah Ford.
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Connor's Avatar
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 Posted 01/17/2019  3:03 pm  Show Profile   Bookmark this reply Add Connor to your friends list Get a Link to this Reply
Very interesting reading... Thanks kbbpll and yellow. I agree there has to be some relationship there. Too many similarities!
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 Posted 01/17/2019  8:28 pm  Show Profile   Bookmark this reply Add Jadey to your friends list Get a Link to this Reply
Wow, great read. As someone else said, "No movie after this guy"?
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 Posted 01/17/2019  10:38 pm  Show Profile   Bookmark this reply Add SilverDollar2017 to your friends list Get a Link to this Reply
Interesting, thanks for sharing this.
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